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About Wise
Wise is a global technology company dedicated to revolutionizing how money moves around the world. We strive for minimal fees, maximum ease, and lightning-fast transactions. Whether individuals are sending money internationally, businesses are managing global finances, or anyone needs to make and receive payments across borders, Wise aims to simplify the process and save users money.
As part of our team, you'll contribute to building a new financial network for everyone, everywhere.
About the Role
We are seeking a highly skilled Paid Search & Video Advertising Specialist with a proven track record in driving results. You will be responsible for managing and optimizing large-scale advertising campaigns across Google Ads, YouTube, Microsoft Ads, Apple Search Ads, and potentially other platforms.
Your primary focus will be on Wise's B2B offerings, understanding the unique needs and decision-making processes of businesses worldwide. You'll leverage your expertise to create targeted campaigns that resonate with specific business audiences, such as small business owners, operations managers, and finance professionals.
What You'll Do
- Develop, execute, analyze, and report on large-scale paid search and video advertising campaigns across multiple platforms and markets.
- Conduct A/B testing to optimize landing pages, ad copy, extensions, and video content for maximum performance.
- Contribute to the overall business strategy within the Paid Media team, including forecasting, planning, and delivery.
- Create and maintain comprehensive reporting dashboards and provide weekly/monthly reports on campaign performance.
- Proactively identify growth opportunities and implement strategies to improve campaign efficiency.
- Utilize automation tools and processes to maximize operational efficiency and streamline workflows.
- Collaborate with the team to conduct research and analysis of customer behavior, informing campaign optimization strategies.
Qualifications
- Proven experience managing large, successful direct-response search campaigns for a fast-growing company or agency, ideally across multiple markets and languages.
- Experience running video campaigns on YouTube and other platforms, with a focus on achieving business objectives.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Excellent communication and collaboration skills.
