Paid Advertising Manager

6 days ago

London, Greater London, United Kingdom Perlego Full time
About the Role

We are seeking a highly motivated and results-driven Digital Marketing Specialist to join our growing Paid & Organic Marketing team. As a key member of our team, you will play a pivotal role in driving the Paid acquisition of direct-to-consumer (DTC) subscribers across multiple markets by running ad campaigns that deliver measurable impact.

Key Responsibilities
  • Strategic Input
    • Contribute to the development and implementation of our Customer Acquisition strategy in cooperation with the Consumer tribe, ensuring that its objectives and efforts are aligned to the wider business goals.
    • Evaluate our current approach, suggest beneficial refinements and advise on the practical execution of new initiatives.
  • Campaign Management
    • Set up and manage Paid Acquisition campaigns on self-serve advertising platforms (predominantly Google Ads and Microsoft Advertising).
    • Lead the daily end-to-end management of live activity, quality assurance and bidding.
  • Data Processing & Arrangement
    • Handle the product and conversion data required for running smooth ad activity and optimisations, incl. the use of product page feeds and server-side tracking conversions.
    • Make necessary adjustments to data integrations on advertising platforms, such as data uploads/product feed labelling/mapping/scripts/bulk action changes.
  • Performance Monitoring, Optimisation & Reporting
    • Keep track of the deliverables/KPIs, analyse the performance and drive actionable insights for optimisations of the Paid activity.
    • Apply the required changes to meet the set targets across multiple markets.
    • Report on the results, providing a well-rounded overview and troubleshooting any issues.
  • Creative Development & Testing
    • Lead the creation of ad assets including copywriting and messaging iteration for A/B testing.
    • Collaborate with the team by briefing required ad designs, landing pages and content changes for optimal user experience and conversion rate.
Requirements
  • Essential: Hands-on experience with Google Ads
  • Considerable hands-on experience in Paid Search activity delivering conversions (key channel with 50%+ focus) and working knowledge of Paid Social
  • Solid understanding of the wider Digital Marketing and multi-channel efforts
  • Communication and teamwork skills to effectively work towards common goals
  • Problem-solving nature with an interest in generating new commercially viable ideas
  • Ability to market our offering by utilising custom targeting and messaging tactics
  • Strong analytical capabilities to drive actionable insights for performance improvements that reflect in efficiency and profitability
  • Intermediate or advanced reporting and data processing skills, e.g. data v-lookups, pivot table aggregation, Google Ads automation scripts, conditional rules for data grouping and labelling
  • Conversion attribution and tracking knowledge
What Success Looks Like
  • After 1 month - acquire a deep understanding of our existing Paid activity and business priorities, campaign structure, bidding, tracking & attribution, reporting methods, regional segmentation, budget allocations and forecasts
  • After 2 months - prepare for the complete in-housing of all Paid functions with the guidance of the Performance Marketing Manager and our current Ad Agency partner, working closely in tandem with the fellow Performance Marketing Specialist joining imminently
  • After 3 months - fully take over the Paid activity and all hands-on management of our campaigns, establishing new workflow dynamics within your expanded Performance Marketing team
  • After 6 months - efficiently operate the channel and develop your own sub-expertise within this discipline by sharing, splitting & streamlining some of the functions with your counterpart, based on your individual career aspirations and areas of interest (e.g. advanced technical side of Paid vs. the creative/user experience/messaging side)
Benefits

We offer a competitive salary and equity package, as well as a range of benefits including:

  • Flexible working arrangements, including the option to work from home or in our office
  • A personal L&D budget for online courses, subscriptions or books not on Perlego
  • Unlimited access to MoreHappi, an on-demand professional coaching platform
  • Dedicated Learning Time to focus on new skills, projects or interests
  • 30 days off (incl. bank holidays) + 1 additional day annual leave for every year of service up to 35 days off (incl. bank holidays)
  • Flexi Bank Holidays
  • Office Reset
  • Sabbatical
  • Personal Days
  • Health & Wellbeing
  • Mental Health
  • Cycle to Work Scheme
  • Social
  • Family time
  • Workplace Nursery Benefit

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