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Commercial Marketing Strategy Manager

2 months ago


London, Greater London, United Kingdom Motorway Full time
About Motorway

Motorway is the UK's fastest-growing used car marketplace, revolutionizing the experience of selling a car through its award-winning, online-only platform. Founded in 2017, the company has grown to a team of over 400 people across its London and Brighton offices, generating thousands of monthly car sales.

About the Role

The Commercial Marketing Strategy Manager will drive growth among Motorway's customers (B2C and B2B) by identifying new opportunities and collaborating with cross-functional teams. Key responsibilities include:

  • Monitoring and reporting marketing business performance against key metrics, providing insights to inform recommendations and guide future decision-making.
  • Thinking holistically about drivers of over/underperformance and responding to them, providing strategic input to the Finance team's quarterly and annual budgets.
  • Performing and understanding analysis using data from internal systems and external research to draw conclusions and communicate them visually.
  • Collaborating with marketing and cross-functional stakeholders to inform testing roadmaps and craft measurement plans.
  • Conducting post-mortems on key marketing activations to inform future plans.
  • Becoming an expert on customer behaviour and insights at a market level to inform future marketing activity and strategies for growth.
  • Partnering with cross-functional teams to build measurement and evaluation frameworks that align with company and marketing objectives.
  • Managing cross-functional strategic initiatives and special projects for marketing leadership as needed.
Requirements

The ideal candidate will have:

  • Experience in marketing strategy or commercial planning, preferably in tech or e-commerce.
  • Strong written and verbal communication skills, comfortable interacting with senior leadership to deliver results and recommendations.
  • Strong analytical skills and comfort with solving ambiguous problems.
  • Strong understanding of the Marketing function and its core competencies to drive full-funnel initiatives.
  • Experience interacting with vendors, suppliers, and third-parties to drive value and insights to inform marketing plans and initiatives.
  • Ability to work well independently and as part of a cross-functional team.
  • Highly methodological and creative problem-solving approach with the ability to understand both art and science.
  • Self-starter with a track record of taking ownership of initiatives with limited oversight.
  • Excellent time management and ability to manage multiple priorities.
  • Strong attention to detail and commitment to accuracy.
  • Positive and committed attitude with a 'can-do' approach.
  • Advanced proficiency in Excel.
  • Dashboard and/or SQL experience.
  • Strong project management skills.
Benefits

Motorway offers a competitive salary, BUPA health insurance, discounted dental and gym membership, on-hand volunteering membership, hybrid working, workplace nursery scheme, pension scheme, motorway car leasing scheme, enhanced parental leave, regular social events, and cycle to work scheme.

Motorway is committed to equality of opportunity for all employees, providing a supportive and inclusive environment where individuals can maximise their full potential. We welcome applications from all individuals regardless of age, disability, sex, gender reassignment, sexual orientation, pregnancy and maternity, race, religion or belief, and marriage and civil partnerships.