E-Commerce Merchandising Coordinator

4 weeks ago


Worcester, Worcestershire, United Kingdom Halfords Full time
Job Title: E-Commerce Merchandising Coordinator at Halfords
Job Purpose:
As a vital member of the eCommerce team, you will contribute significantly to the planning and implementation of the Extended Range Initiative at Halfords. Your role will encompass product merchandising, promotional configurations, and ongoing management for various retail range expansions, initially concentrating on automotive components. You will ensure that our online product selections are tailored to fulfill customer expectations while aligning with organizational goals.

The Extended Range Initiative allows Halfords to partner with external suppliers to broaden our online product assortment, utilizing dropship or on-demand delivery methods. While the initial focus is on automotive components, the program is set to expand into a broader array of retail products.

This dynamic position will be key in establishing best practices while collaborating with colleagues across various departments and external partners.
Key Responsibilities:
  • Serve as a digital authority within the realm of eCommerce merchandising, enhancing the online shopping experience for customers and supporting corporate objectives.
  • Work collaboratively across teams to develop new product ranges and optimize existing offerings.
  • Participate in cross-departmental meetings focused on sales, marketing, and strategic planning.
  • Engage in continuous site improvements, brainstorming new concepts, and implementing updates.
  • Ensure prompt delivery of online product updates with accurate content.
  • Concentrate on enhancing the customer journey and user experience through data-driven insights.
  • Plan and execute sales and promotional campaigns.
  • Evaluate performance metrics to enhance service bookings and product attachment rates.
  • Collaborate with various teams to address customer feedback and implement necessary adjustments.
Collaborate closely with Data Analysis, Conversion Rate Optimization, and Optimization teams to:
  • Assess Service Key Performance Indicator performance and identify optimization opportunities.
  • Deliver insights to key stakeholders and provide regular performance reports.
  • Assist the digital merchandising team with training and best practice guidelines.
Key Skills/Experience:
  • Enthusiastic about eCommerce and digital platforms.
  • Customer-focused approach.
  • Excellent communication and organizational abilities.
  • Detail-oriented with a strong sense of deadlines.
  • Commercially aware with robust analytical capabilities.


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