Senior Brand Advocacy Manager

3 days ago

London, Greater London, United Kingdom Beam Suntory Full time

About the Role

We are seeking a highly skilled and experienced Senior Brand Advocacy Manager to join our team at Beam Suntory. As a key member of our commercial business, you will play a critical role in establishing our brand presence in the UK market.

Key Responsibilities

  • Lead the execution of our brand advocacy strategy for the UK market, driving commercial results and process improvement.
  • Support the UK market in building capability of our brand ambassadors, providing consistency in spirits education, brand key messages, and product information.
  • Lead a team of 7 brand ambassadors, representing across our portfolio of premium brands.
  • Partner with global brand houses to develop resources and tools that support our brand ambassadors in delivering education to the bartending community.
  • Build the network of brand ambassadors, enabling shared learning experiences and career path opportunities.
  • Provide insight and expertise on the role of advocacy and bartender engagement.
  • Externally focused, bring the voice of the bartender community into the organisation, focusing on brand advocacy initiatives.
  • Support in setting and managing brand advocacy KPIs.
  • Build an army of advocates internally by creating immersive experiences to learn and re-create our serve strategies at home, with friends and family.
  • Lead in the creation of a toolkit that enables brand ambassadors to deliver engaging, relevant, and informative training sessions with bartenders on the spirits category, our brands, products, and respective serve strategies.
  • Provide opportunities for our brand ambassador community to connect, learn, and be inspired by each other, as well as provide the organisation with valuable insights into brand advocacy within the UK market.
  • Establish a brand ambassador onboarding program.
  • Deliver a structured brand ambassador education program.
  • Identify gaps in brand ambassador expertise and develop plans to build their engagement potential with customers.
  • Develop a framework that supports our brand ambassadors in building their careers within the industry.

Requirements

  • On Premise Marketing & Activation experience, specifically in brand advocacy initiatives – min 6 years.
  • Experience in building capability and On Premise trade engagement programs for premium and/or luxury brands – min 4 years.
  • Previous experience working within the On-Premise Channel as a brand ambassador, On Premise Education consultant, or Field Sales Manager will be highly desired.

Key Skills and Behaviours

  • Previous experience in leading teams of brand ambassadors.
  • Extensive project and budget management experience.
  • Experience in working with cross-functional teams.

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