Digital Marketing Strategist
2 weeks ago
About the Role
Citation Ltd. is seeking a results-oriented and innovative Digital Acquisition Manager to join our dynamic marketing team. You will play a pivotal role in shaping and executing our digital strategy, driving lead generation, and maximizing ROI across various online channels.
Your Responsibilities
- Collaborate with the acquisition and experience leads to develop and implement a comprehensive digital marketing strategy aligned with business objectives.
- Design, manage, and optimize paid advertising campaigns across multiple platforms (e.g., Google Ads, social media) to generate high-quality leads and achieve key performance indicators (KPIs).
- Work closely with brand, content, and acquisition teams to ensure consistent messaging and a seamless customer experience across all digital touchpoints.
- Leverage data analytics tools (e.g., Google Analytics) to track campaign performance, identify trends, and provide actionable insights to inform strategic decisions.
- Collaborate with internal SEO/digital experience teams and external agencies to optimize campaigns for maximum effectiveness and synergy.
- Utilize Salesforce CRM to monitor campaign success, analyze lead data, and refine strategies accordingly.
- Stay abreast of the latest digital marketing trends and best practices to ensure our strategies remain cutting-edge.
About You
- Proven experience in managing paid advertising campaigns, with a strong understanding of search engine marketing (SEM) and social media advertising.
- Demonstrated ability to generate high volumes of qualified leads and drive conversions through digital channels.
- In-depth knowledge of Google Analytics and other digital marketing analytics tools.
- Excellent communication, analytical, and problem-solving skills.
- Ability to work independently and as part of a team in a fast-paced environment.
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