Digital Marketing Strategist

2 weeks ago


Wilmslow, Cheshire East, United Kingdom Citation Ltd. Full time

About the Role

Citation Ltd. is seeking a results-oriented and innovative Digital Acquisition Manager to join our dynamic marketing team. You will play a pivotal role in shaping and executing our digital strategy, driving lead generation, and maximizing ROI across various online channels.

Your Responsibilities

  • Collaborate with the acquisition and experience leads to develop and implement a comprehensive digital marketing strategy aligned with business objectives.
  • Design, manage, and optimize paid advertising campaigns across multiple platforms (e.g., Google Ads, social media) to generate high-quality leads and achieve key performance indicators (KPIs).
  • Work closely with brand, content, and acquisition teams to ensure consistent messaging and a seamless customer experience across all digital touchpoints.
  • Leverage data analytics tools (e.g., Google Analytics) to track campaign performance, identify trends, and provide actionable insights to inform strategic decisions.
  • Collaborate with internal SEO/digital experience teams and external agencies to optimize campaigns for maximum effectiveness and synergy.
  • Utilize Salesforce CRM to monitor campaign success, analyze lead data, and refine strategies accordingly.
  • Stay abreast of the latest digital marketing trends and best practices to ensure our strategies remain cutting-edge.

About You

  • Proven experience in managing paid advertising campaigns, with a strong understanding of search engine marketing (SEM) and social media advertising.
  • Demonstrated ability to generate high volumes of qualified leads and drive conversions through digital channels.
  • In-depth knowledge of Google Analytics and other digital marketing analytics tools.
  • Excellent communication, analytical, and problem-solving skills.
  • Ability to work independently and as part of a team in a fast-paced environment.


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