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Digital Acquisition Manager

2 months ago


Wilmslow, Cheshire East, United Kingdom The Citation Group Full time

About The Citation Group

The Citation Group is a rapidly growing private equity-backed business with big ambitions for the future. We are committed to delivering exceptional service excellence and empowering our team members to drive growth and innovation.

The Role

We are seeking a results-driven and forward-thinking Senior Digital Acquisition Executive to join our central marketing team. As a key member of our team, you will be responsible for owning and driving forward our PPC strategy and supporting the Acquisition and Experience Leads with the creation and delivery of our overall digital strategy.

Key Responsibilities

  • Develop and implement a comprehensive digital strategy to drive lead generation and conversion
  • Manage large budgets and work closely with senior stakeholders to deliver results-driven marketing campaigns
  • Analyse digital marketing analytics and provide insights to inform business decisions
  • Collaborate with brand, content, and acquisition teams to deliver engaging and relevant online content and resources
  • Work closely with internal SEO and digital experience teams to maximise synergies and drive business growth
  • Utilise Salesforce CRM to track successes and inform changes to our digital strategy
  • Liaise with the wider marketing team to maximise collaborative online opportunities and drive business results
  • Stay up-to-date with the latest PPC and SEM trends to ensure our digital strategy remains competitive and effective

About You

We are looking for a highly skilled and experienced digital marketing professional with a proven track record of delivering results-driven marketing campaigns. You will have a strong understanding of digital marketing analytics and be able to provide insights to inform business decisions. You will also have excellent communication skills and be able to work closely with senior stakeholders to deliver results-driven marketing campaigns.

What We Offer

We offer a competitive salary and benefits package, including 25 days of holiday, birthday bliss, post-wedding bliss, growing families support, and a healthcare cash plan. We are committed to supporting our team members and providing a positive and inclusive work environment.