Digital Acquisition Manager

4 weeks ago

Wilmslow, Cheshire East, United Kingdom Citation Ltd. Full time
About the Role

We are seeking a highly skilled Digital Acquisition Manager to join our central marketing team at Citation Ltd. This is an exciting opportunity to drive forward our PPC strategy and support the Acquisition and Experience Leads in creating and delivering our overall digital strategy.

Key Responsibilities
  • Develop and implement the digital strategy to drive lead generation and hit KPIs
  • Create and manage new and existing marketing campaigns across multiple brands
  • Work closely with brand, content, and acquisition teams to deliver engaging and relevant online content and resources
  • Review analytics and produce reports to analyse with the Digital Lead
  • Collaborate with the internal SEO/digital experience team to maximise synergies
  • Work with Digital Marketing and Dev agencies to continually optimise campaigns and improve performance
  • Use Salesforce CRM to track successes and inform changes
  • Liaise with the wider marketing team to maximise collaborative online opportunities
  • Understand the full sales cycle and the value of PPC leads within that sales cycle
  • Have an excellent understanding of data and the ability to quickly parse complex reports to identify trends and key information
About You
  • Previous PPC & Paid Social experience in a Digital Marketing role or digital agency environment
  • Proven experience in generating large volume lead generation activity and conversion using digital tools
  • Strong Google Analytics knowledge and channel marketing analytics
  • Knowledge of e-commerce / digital P&L
  • Excellent communication skills and the ability to make commercial decisions based on insight and analysis
  • Ability to use data to deliver marketing campaigns and gain audience insight
  • Experience of working alongside agencies
  • Knowledge of Google Tag Manager and conversion tracking
  • Comfortable using CMS applications
  • HTML experience would be great but is not essential
What We Offer
  • 25 days of holiday + bank holidays
  • Birthday bliss - a day off on your birthday
  • Post-wedding bliss - extra weeks of holiday to celebrate
  • Growing families - vouchers and special perks for new additions
  • Healthcare cash plan - private healthcare for your well-being
  • Pawternity leave - a day off to welcome your new furry friend
  • Community days - a day off to volunteer and make a difference

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