Strategic Marketing Lead

3 weeks ago

Nottingham, Nottingham, United Kingdom HRS Communications Full time

Application Process

To apply, please submit your CV and a cover letter detailing your interest in the role, your understanding of HRS Communications and how your experience and background aligns with the job requirements. In addition, please include a marketing portfolio that showcases your experience, creativity, and results through past marketing campaigns, projects, or initiatives. This could include case studies, campaign strategies, visuals, and metrics.

About HRS Communications:

Founded and led by a registered dietitian, we are a UK-based nutrition communications agency. Our diverse and experienced team is highly skilled and qualified in nutrition, marketing, and communications. HRS Communications collaborates with ambitious food, nutrition, and medical clients to maximize their impact in the nutrition sector. Our core capabilities encompass strategy, content, and events for consumer, business-to-business, and healthcare professional audiences. With over 50 years of combined experience in the food industry, communications, and clinical settings, our balanced approach permeates every facet of our operations, from our commitment to disseminating evidence-based nutrition information to cultivating an equitable and adaptable work environment.

Job Information:

Location: Fully remote

Job Type: Part-time (22.5 hours), 3 days per week

Salary: £40,000 F.T.E

Reports to: CEO and Chief Marketing Officer (CMO)

Role Overview:

As the Marketing Manager, you will be responsible for crafting the marketing strategy and overseeing the execution of marketing initiatives for HRS Communications. Reporting to the CEO and CMO, you will ensure that the marketing plan is delivered on time, within budget, and meets established KPIs. Your responsibilities will include campaign execution, performance analysis, and collaboration with cross-functional teams to achieve business objectives. This role demands creativity, strategic thinking, and strong communication skills to effectively promote our services and enhance brand visibility.

Key Responsibilities:

Marketing Strategy:

· Assist in the development of the marketing strategy

· Conduct market research and provide industry insights and trend analysis to inform the marketing strategy

Marketing Planning:

· Create a comprehensive marketing plan

· Develop a content strategy and activity calendar

· Lead the formulation of an events and partnership strategy

· Manage the marketing budget, including tracking and reporting

· Oversee all marketing data management (including CRM)

· Establish and review key marketing KPIs

Marketing Delivery:

· Supervise the performance of external agencies against agreed KPIs, including website, SEO, and graphic design agencies, ensuring alignment with the company's marketing goals. Take corrective action as necessary to meet targets

· Guide and support the Marketing Executive in managing HRS' social media platforms, creating engaging content for blogs, websites, email campaigns, newsletters, and promotional materials

· Organize marketing events, including webinars, trade shows, and conferences to showcase company offerings

· Help develop and maintain the HRS brand across all communication channels, ensuring consistency in messaging and branding

Marketing Analysis:

· Responsible for monitoring and reporting on performance

· Lead with innovative ideas and creative marketing recommendations

Skills:

· Excellent written and verbal communication skills, with the ability to create engaging content for various channels and audiences.

· Strong analytical skills and the ability to interpret data to drive informed marketing decisions.

· Creative thinking and problem-solving abilities, with a passion for exploring new ideas and approaches.

· Self-driven with a proactive attitude

· Ability to work effectively in a team environment, as well as independently, while managing multiple projects and deadlines.

· Proficient in business software, including:

  • Office 365
  • CRM systems (e.g., HubSpot, SalesForce)
  • Graphic design software (e.g., Canva, InDesign, Photoshop)
  • Scheduling software (e.g., Loomly, Hootsuite)
  • Project management software (e.g., Asana)
  • Website platforms (e.g., WordPress)

Qualifications and Background:

Essential:

· Proven leadership experience in marketing roles, with a strong understanding of marketing principles and techniques (3+ years)

Desirable:

· Qualification in Marketing, Communications, or a related field

· CIM qualification or progress towards one.

· Experience in an agency setting.

· Interest in nutrition, health, and wellness.

Personal Attributes:

· Excellent verbal and written communication skills

· Leadership capabilities

· Customer-centric mindset

· Team player

· Strategic thinker

· Data-driven

· Problem solver

· Creative

· Adaptable

What We Offer:

· Competitive salary and benefits package

· Opportunities for professional development and career progression

· Remote working options

· Flexible working arrangements

· Team away days and social activities

· Opportunities for travel

We celebrate differences and recognize that diversity fuels innovation and creativity. We actively promote inclusion, challenging biases and fostering a culture of belonging where everyone has equal opportunities to succeed.

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