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Global Customer Marketing Director

2 months ago

Brighton, Brighton and Hove, United Kingdom LHH Recruitment Full time

International Customer Marketing Manager - Growth & Loyalty Lead

A 6-month contract focused on driving customer engagement, growth, and advocacy within the EMEA and International markets.

In this role, you'll report to the International Marketing Head and collaborate closely with the Customer Marketing team. You will be responsible for the development, execution, and delivery of marketing campaigns aimed at advancing customer loyalty and growth objectives.

Key Responsibilities:

  1. Develop and Implement Customer Growth Strategies: Design and execute targeted marketing initiatives to enhance customer growth and loyalty in target segments.
  2. Drive Cross-Sell and Up-Sell Goals: Plan and execute marketing campaigns to support cross-sell and up-sell objectives, ensuring key performance indicators (KPIs) are met.
  3. Optimize Campaign Outreach and Messaging: Design and utilize customer personas to optimize campaign outreach and messaging, ensuring targeted messaging resonates with specific customer segments.
  4. Monitor and Report Campaign Performance: Regularly report campaign progress and performance to relevant stakeholders.
  5. Align with Marketing and Sales Teams: Collaborate with the wider marketing and sales teams to ensure alignment and optimization of customer outreach efforts.
  6. Utilize Marketing Automation Platforms: Leverage marketing automation platforms for campaign execution and tracking.

Requirements:

  1. Proven Marketing Experience: 5+ years of experience in managing complex marketing campaigns.
  2. B2B Marketing Expertise: Expertise in B2B marketing, particularly in lead generation across multiple channels, including digital, social, email, events, and content marketing.
  3. Project Management Skills: Strong project management skills with the ability to juggle multiple priorities.
  4. Marketing Automation and CRM Proficiency: Proficiency in using marketing automation tools (Eloqua preferred) and CRM platforms like Salesforce.
  5. Excellent Communication Skills: Excellent communication skills, able to work autonomously and with cross-functional teams.
  6. Collaborative Attitude: A proactive, positive attitude with a knack for collaboration.