Regional Social Media Strategist

1 week ago

London, Greater London, United Kingdom Green Park Content Full time
About the Role

At Green Park Content, we're committed to delivering exceptional results for our clients. As a Regional Social Media Lead, you'll play a critical role in driving our social media strategy across Asia.

Key Responsibilities
  • Develop and execute best-in-class social media strategies that drive outstanding results
  • Grow and manage social media and outreach management as a service for Green Park Content clients
  • Work effectively within the parameters of the social media process
  • Manage and maintain processes across social media projects in the agency
What You'll Cover
  • Ownership of social media and outreach strategy for assigned Green Park Content projects
  • Conduct industry research and data analysis to identify the most effective strategic approaches to client projects
  • Work with social media and outreach teams across Asia to ensure outputs meet client briefs
  • Measure the quality of social media service from the agency
Reporting and Communication Structure
  • This role reports to and advises the Acting Deputy Head of Social
Leadership and Innovation
  • As a leader within our global function, you'll steer defined competence and play a significant role in the evolution of Green Park Content's social media and influencer outreach offerings
  • Lead by owning Social Media & Outreach strategy across Asia, working cross-functionally with team members globally, to ensure synergy and social media impact for the brands at scale
  • Responsible for leading strategic development and execution of social market communications and initiatives that support and build the brand within the users and its communities across Asia
  • Guardianship and governance of social strategy, channel architecture, and best-in-class content across Asia
  • Ensure platform knowledge, audience insights, performance data, and measurement are at the heart of the social media & influencer outreach strategy
  • Coach team members across Asia to enhance internal digital capabilities on global social media and outreach strategy through creative campaign toolkits, trainings, and sharing of best practice
  • Spearhead social media and outreach innovation pilots to support business goals, with close alignment with clients' brand marketing teams
  • Serve as a direct liaison to clients and multiple stakeholders across the organization as brand custodian to develop smart, integrated approaches to local and global campaigns
  • Demonstrate communication excellence with presentations, trainings, webinars, social strategy update calls to key stakeholders
  • Briefing and managing Social Media Content toolkit production for regional Asia assets, then managing rollout across Asia markets
  • Develop monthly regional social media content and outreach toolkits accordingly, then manage rollouts across Asia markets
  • Create a KPI framework, through which cross-platform performance is continuously measured and evaluated
  • Lead analytics and insights by compiling key metrics report across Asia

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