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Data CRM Manager

2 months ago

London, Greater London, United Kingdom Reed Technology Full time
About the Role

We are seeking a highly skilled Data CRM Manager to join our team at Reed Technology. As a key member of our marketing team, you will be responsible for driving customer engagement and business success through data-driven insights and strategic planning.

Key Responsibilities
  • Plan and execute data selections, analyses, and experiments to drive and improve customer communications.
  • Operate and develop Marketing Automation and Email Broadcast platforms to meet business needs.
  • Ensure data usage is compliant with UK GDPR and PECR standards.
  • Develop and manage a team of Data Planners, including an Apprentice, to achieve business objectives.
  • Create audience plans and campaign selections for delivery.
  • Apply campaign design principles to campaign selections for robust evaluation of outcomes, including A/B testing and multi-variate testing.
  • Gather requirements from stakeholders and brief external technical teams to ensure business objectives are met.
  • Support the team with expanding knowledge in data analysis coding languages.
Requirements
  • Degree in a numerical, statistical, or behavioural science field, or a professional marketing qualification with a strong focus on data and digital, or equivalent work experience.
  • Significant experience leading and managing a team of analysts, data managers, or data planners.
  • Proficiency in querying, handling, and analysing large, disparate data sets and targeted selections.
  • Skilled in developing audience plans and campaign selections.
  • Knowledge of CRM or Marketing Automation software such as SAS CI studio, Adobe Marketing Cloud, Apteco.
  • Good understanding of at least one coding language for Data Analysis (e.g., Python, R, SQL, SAS).
  • Web Analytics experience is an advantage.
What We Offer
  • Competitive salary and benefits package.
  • Opportunities for professional growth and development.
  • Work in a dynamic and supportive environment.
  • Lead a team dedicated to driving customer engagement and business success.