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Business Development and Marketing Executive
2 months ago
AJ Chambers is seeking a highly skilled Business Development and Marketing Executive to join their team in a top Boutique but ambitious Law Firm in the City of London.
The successful candidate will play a key role in maintaining the firm's online presence, coordinating marketing campaigns, supporting event planning, and creating marketing materials. They will also be responsible for ensuring the accuracy and compliance of the firm's contact databases and supporting the overall marketing and business development strategy.
Some of the key responsibilities will include:
Content Marketing:
- Assist in maintaining and growing the firm's profile through website and LinkedIn content.
- Create impactful updates including deal announcements, legal briefings, and staff success stories.
- Assist in creating and managing digital content for the Firm's website and LinkedIn profile:
- Develop, coordinate and publish engaging content for the Firm's website, including blog posts, news updates, and case studies with the assistance of fee earners.
- Coordinate with internal teams to gather and create content that highlights the firm's expertise and successes.
- In coordination with the Head of Business Development & Marketing, manage and update the firm's LinkedIn profile with relevant content to enhance brand visibility and engagement.
- Ensure all digital content aligns with the brand voice and messaging.
- Utilise SEO best practices to improve the visibility and reach of website content.
Event Planning & Management:
- Assist in planning and executing internal and external events such as seminars, receptions, and corporate hospitality.
- Help manage event logistics, invitations, and post-event follow-ups.
- Coordinate with internal and external stakeholders to ensure smooth event execution.
Marketing Collateral Support:
- Assist in creating and updating marketing collateral, including brochures, factsheets, and pitch documents.
- Help review and update lawyer profiles and other marketing materials for the website and directories.
PR & Communications Support:
- Assist in preparing press releases and managing the press list.
- Support the Head of Business Development & Marketing in the preparation and management of award submissions and conference sponsorships.
Research and Analysis:
- Conduct initial research on market trends, industry hot topics, and potential opportunities.
- Assist in competitor research and pre-pitch preparations.
- Provide support in gathering and analysing data for marketing and business development initiatives.
The successful individual will have previous experience in a Professional Services background, ideally within a Law Firm with excellent communication and strong project management skills. Previous experience working with stakeholders on articles, profile raising, and competitor analysis would be advantageous.
