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Communications and Engagement Specialist

2 months ago

Newcastle upon Tyne, Newcastle upon Tyne, United Kingdom NHS Business Services Authority Full time

Position Overview

The successful candidate will play a pivotal role within a dynamic team of communications and engagement specialists, focusing on various aspects from audience analysis to media outreach and campaign implementation.

This role involves cultivating relationships with key media outlets and stakeholders to uncover opportunities that align with the NHSBSA's strategic objectives. A significant aspect of this position will be establishing a swift-response social media framework to effectively counter misinformation and foster a fact-based public discourse.

Key Responsibilities

Collaborating closely with senior leadership teams in designated service areas, you will offer expert guidance and execute media relations, campaigns, and communication initiatives that support service goals and the overarching business strategy of the NHSBSA.

You will compile and present media and campaign performance reports, as well as manage responses on service-specific social media platforms.

Working in conjunction with colleagues across the broader Communications and Marketing Team, you will ensure that communication efforts are cohesive and complementary. Your approach to campaigns will be targeted and integrated, utilizing media relations, stakeholder engagement, events, and digital/social content-driven communications.

About the Organization

At the NHS Business Services Authority (NHSBSA), our mission is significant.

We oversee the NHS Pension scheme, manage prescription payments, and much more. Our services are utilized by NHS entities, contractors, and the public, and we take pride in contributing to something profoundly impactful that affects millions.

Just as we tailor our services to meet customer needs, we prioritize our workforce. When you join us, you will be empowered and supported in your career development.

Recognized as one of the UK's Best Big Companies to work for, we are united by our core values: Collaborative, Adventurous, Reliable, and Energetic. We are committed to our people, our purpose, and your professional growth.

We aim to provide an exceptional colleague experience, where every voice is valued, and every team member is supported and respected. Wellbeing, diversity, and inclusion are central to our ethos, and upon joining, you can engage with our Lived Experience Networks to bring your authentic self to work.

We encourage applications from individuals of all backgrounds and circumstances. As a flexible employer, we strive to accommodate various working patterns, including hybrid arrangements, flexible hours, job sharing, and more.

Job Responsibilities

In this capacity, you will be responsible for:

- Establishing and nurturing strong working relationships with the Communications team at the Department of Health and Social Care and other relevant bodies, journalists, and senior managers as a strategic partner to specific service areas.

- Collaborating with senior management teams to identify communication challenges and devise innovative solutions that benefit both the organization and its customers, thereby supporting the NHSBSA's strategic goals.

- Partnering with the Freedom of Information team to ensure context is provided in responses, while proactively managing media relations and briefing key journalists on NHSBSA initiatives as necessary.

- Crafting press releases, media responses, and content for external publications, ensuring the appropriate tone and alignment with the NHSBSA's narrative and key messages.

- Compiling and delivering media and campaign monitoring reports, contributing to an overall performance dashboard for the Communications and Marketing team.

- Managing crisis communications for your service area and collaborating across the organization to ensure consistent messaging both internally and externally.

- Developing, implementing, and assessing high-quality external communication campaigns using the Government Communication Service OASIS model to influence demand and behavior change, particularly in raising awareness of our services and how to access them effectively.

- Ensuring that your communication activities leverage data and insights to understand customer needs, behaviors, and to evaluate the effectiveness of your work.

- Collaborating with colleagues in the wider Communications and Marketing team to create a forward-looking communication plan that outlines upcoming activities.

- Gaining a comprehensive understanding of activities across the broader Communications and Marketing team to ensure efforts are complementary and to identify joint promotional opportunities.

- Building strong and positive relationships with senior colleagues and networks across the NHSBSA, acting as the communication liaison between your service area and other government departments, professional organizations, and key journalists.

In addition to the above responsibilities, you are expected to:

- Undertake additional duties and responsibilities in line with the overall purpose of your role as agreed with your line manager.

- Demonstrate NHSBSA values and core competencies in all aspects of your work.

- Foster an environment that promotes the safety and well-being of yourself and your colleagues.

- Contribute to a culture that values diversity and inclusion.

- Adhere to NHSBSA policies, procedures, and protocols as they pertain to your role.

Qualifications

Essential

  • A degree in a relevant field or equivalent professional experience.

Desirable

  • A postgraduate qualification in a relevant discipline.

Experience

Essential

  • Extensive experience collaborating with senior managers on a diverse range of communications, including digital engagement, media management, proactive public relations, marketing, campaigning, and communication strategy evaluation.
  • Proven experience in delivering behavior change campaigns and utilizing data and insights for assessment.
  • Experience in formulating and executing communication plans and developing media strategies and protocols.
  • A track record of balancing decisiveness with analytical thinking, recognizing when an issue requires a more thoughtful response or immediate action.
  • Experience in working collaboratively with key stakeholders to achieve consensus.

Desirable

  • Experience operating within a large, multi-site, and complex organization.

Personal Attributes, Knowledge, and Skills

Essential

  • Specialized media management skills, with experience handling high-profile, complex, and sensitive issues that could impact reputation.
  • Ability to navigate a changing environment and manage multiple projects effectively.
  • A strong team player, dedicated to continuous improvement, with a positive attitude and a commitment to excellence.
  • Proficiency in analyzing complex and sensitive information and persuading others to adopt an appropriate communication strategy.
  • Familiarity with new technologies, including social media and applications, demonstrating proactivity and creativity with a history of innovation.

Desirable

  • Understanding of data and audience insights to inform communication activities.