Sales and Marketing Director

4 days ago


Essex, United Kingdom Macgregor Black Full time
About the Role

Macgregor Black is seeking a highly experienced Sales and Marketing Director to lead our consumer business in the Southeast of England. As a key member of our leadership team, you will be responsible for driving continuous improvement across all key processes and driving efficiencies across departments and the entire business.

Key Responsibilities
  • Leadership and Team Management
    • Inspire, lead, and coach 6 direct reports, with further recruitment alongside business growth to ensure they and the business are in the best position for future growth.
  • Sales and Profit Maximisation
    • Maximise sales and profits while ensuring harmonisation in all sales channels and brand strategies.
  • Strategic Planning
    • Work closely with the General Manager to develop strategic sales plans to deliver long-term, sustainable growth for the business.
  • Forecasting and Stock Management
    • Ensure forecasting for the sales team is effective to ensure stock is managed efficiently.
  • New Business Development
    • Identify and develop opportunities for new sales channels, retailers, product categories, and brands.
  • Customer Relationships
    • Develop strategic relationships with key customers and 3rd party stakeholders.
  • Marketing and Advertising
    • Lead marketing activities with significant budget responsibilities across performance media, PR, social, trade marketing, and content creation, balancing brand-specific objectives from immediate sales to long-term brand awareness.
  • Reporting and Analysis
    • Develop reporting metrics to show ROI of advertising spend to maximise profitability.
  • Industry Knowledge
    • Stay up to date with the latest industry news and trade, attending relevant networking events to ensure the business is at the forefront of marketing changes.
Requirements
  • 5+ years in a similar leadership position in either sales, digital marketing, or ecommerce capacity.
  • Experience working within consumer non-food and drink industries, preferably within a considered product purchase category.
  • Strong understanding and proven track record of achieving growth across D2C and Amazon.
  • Deep understanding of customers and trading experience is essential, as is the ability to demonstrate sustainable relationship building across the customer base.
  • In-depth understanding of how to measure, monitor, and motivate a Sales team both directly and via second-line management.
  • Experience of budgeting and costing is essential, including financial planning, P&L, and ROI analysis.
  • Lead by example approach with exemplary communication skills.
  • Degree-educated.
  • Full, clean, current driving license with ability to travel.


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