Sales and Marketing Director

2 days ago


Essex, United Kingdom MacGregor Black Full time
About the Role

We are seeking a highly experienced Sales and Marketing Director to lead our client's consumer business in the Southeast of England. As a key member of the leadership team, you will be responsible for driving business growth through strategic sales planning, marketing initiatives, and operational excellence.

Key Responsibilities
  • Develop and implement sales strategies to maximize revenue and profitability
  • Lead marketing activities across performance media, PR, social, trade marketing, and content creation
  • Manage budget responsibilities and develop reporting metrics to show ROI of advertising spend
  • Stay up-to-date with industry news and trends, attending relevant networking events to ensure the business remains competitive
  • Collaborate with the General Manager to develop strategic sales plans and drive long-term, sustainable growth
  • Ensure effective forecasting for the sales team to manage stock efficiently
  • Identify and develop opportunities for new sales channels, retailers, product categories, and brands
Requirements
  • 5+ years of experience in a similar leadership position in sales, digital marketing, or ecommerce
  • Experience working within consumer non-food and drink industries, preferably in a considered product purchase category
  • Deep understanding of customers and trading experience, with the ability to demonstrate sustainable relationship building across the customer base
  • In-depth understanding of how to measure, monitor, and motivate a sales team
  • Experience of budgeting and costing, including financial planning, P&L, and ROI analysis
  • Full, clean, current driving license with ability to travel


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