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Strategic Brand Director

2 months ago

London, Greater London, United Kingdom Lastminute Group Full time

**Job Summary**

We are seeking a highly skilled Strategic Brand Director to join our team at Lastminute Group. As a key member of our brand management team, you will be responsible for developing and executing comprehensive brand strategies that drive business growth and brand awareness.

Key Responsibilities:

**Brand Strategy**

1. Utilize your data analysis skills to identify trends and insights that inform our brand strategy, ensuring we stay ahead of the competition.

2. Develop compelling brand narratives that effectively communicate our brand message and values, engaging our target audience and driving brand affinity.

**Brand & PR Management**

1. Lead the development and execution of multi-channel brand campaigns, from concept creation to activation, to drive brand awareness and consideration.

2. Leverage reactive marketing principles to capitalize on key consumer moments, ensuring our brand remains relevant and resonates with our target audience.

3. Collaborate with our PR team to identify opportunities to leverage key consumer moments into impactful PR stories, enhancing brand visibility and reputation.

**Budget Management and Measurable Impact**

Effectively plan and manage our marketing budget to ensure strategic investments deliver a tangible return on investment.

**Team Management**

Foster a culture of collaboration, creativity, and innovation within our brand & PR team, providing strong leadership and guidance to nurture talent and drive high performance.

Qualifications:

We are looking for a candidate who:

  • Has a deep understanding of brand strategy and development.
  • Can analyze complex data points to inform brand decisions.
  • Is a skilled storyteller with the ability to craft compelling brand narratives.
  • Has experience with reactive marketing and can leverage key consumer moments to drive brand success.
  • Is a strong leader with the ability to foster a collaborative and innovative team culture.