Data-Driven Marketing Specialist
7 days ago
Your new company
We are a leading business insurance and tax compliance firm for the self-employed, part of a global insurance group. Since 1988, we've been committed to simplifying insurance and tax for contractors and freelancers with a range of tailored services.
Your new role
In this critical role, you will spearhead our reporting and analysis initiatives. You'll become the company's data guru, empowering the team with insightful dashboards, ad-hoc reports, and actionable recommendations to fuel growth and optimize marketing investments.
- Assume full ownership of CRM software. Gain comprehensive understanding of its current state and identify opportunities for further optimization.
- Assist with monitoring Google Analytics, AdWords, search console, and tag manager and support with developing tagging requirements.
- Leverage your analytical expertise to contribute to B2B and B2C acquisition strategies by identifying and proposing new customer insights. This includes audience segmentation, campaign creation, and reporting success metrics aligned with our objectives.
- Establish and maintain a pipeline of ad-hoc analyses, identify reporting opportunities, and translate complex data into clear, actionable insights for informed decision-making.
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