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Data Insights Specialist
2 months ago
**Job Summary**
We are seeking a highly analytical and detail-oriented individual to join our marketing team as a Data Insights Specialist. As a key member of our team, you will be responsible for analyzing marketing data to provide actionable insights that drive business growth and improvement.
Key Responsibilities:
- Analyze marketing data to identify trends, patterns, and correlations that inform business decisions.
- Develop and maintain data-driven models to predict marketing performance and optimize campaign effectiveness.
- Collaborate with cross-functional teams to design and implement data-driven marketing strategies.
- Provide regular reporting and insights to marketing managers to inform their decision-making.
- Support the development of econometric models for media planning and optimization.
Requirements:
- Educated to degree level 2:1 in a numerate discipline (with significant statistical content).
- Experience of collating data from multiple sources for analytical purposes.
- Knowledge of statistical techniques such as significance testing, regression, time series analysis, and clustering.
- Intermediate understanding of Microsoft Excel.
- Experience of using a programming language such as SQL, SAS, R, or Python in an analytical context would be an advantage.
- The ability to make commercial recommendations to a non-technical team.
What We Offer:
- A dynamic and supportive work environment.
- Opportunities for professional growth and development.
- A competitive salary and benefits package.