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Marketing Data Analyst

2 months ago

Leicester, Leicester, United Kingdom Macildowie Recruitment and Retention Full time

Job Summary:

We are seeking an experienced Marketing Data Analyst to join our team at Macildowie Recruitment and Retention. As a Marketing Data Analyst, you will play a key role in shaping our company's growth strategy by owning data reporting and analysis, providing key insights that will optimize marketing efforts and drive performance.

Key Responsibilities:

  • Take full ownership of CRM software, ensuring optimization and efficiency.
  • Monitor and support Google Analytics, AdWords, Tag Manager, and search console while developing tagging requirements.
  • Drive B2B and B2C acquisition strategies by leveraging data insights, including audience segmentation and campaign reporting.
  • Create and manage a pipeline of ad-hoc reports, translating complex data into actionable insights to guide decision-making.
  • Assist in the development and execution of CRM measurement strategies.
  • Ensure GDPR compliance in data processes, working closely with compliance teams.
  • Collaborate with internal teams, external partners, and e-commerce to provide insights for marketing campaigns.
  • Analyze data from a variety of sources, ensuring it informs new business initiatives.

Requirements:

  • Proficiency in Google Analytics (GA4) with experience in e-commerce.
  • Strong working knowledge of analytics tools such as Google Analytics (360 and GA4), Google Data Studio, Power BI, and CRO tools.
  • Experience managing CRM platforms like Salesforce, Hubspot, or Pipedrive.
  • Experience with automated marketing tools such as Pardot, Marketing Cloud, or Mailchimp.
  • Proven ability to analyze complex datasets and present insights clearly to various audiences.
  • Confident in collaborating with internal and external stakeholders.
  • Strong attention to detail, organizational skills, and the ability to manage multiple projects simultaneously.
  • Creative, innovative mindset with strong problem-solving skills.
  • Excellent communication skills and a proactive, results-driven attitude.

About Us:

Macildowie Recruitment and Retention is a specialist recruitment consultancy with a rich history of enhancing the careers of professionals across the Midlands and the Northern Home Counties. We have an unrivalled understanding of the local market place and recruit for the majority of the region's premier employers.