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B2B Marketing Specialist

2 months ago

Leicester, Leicester, United Kingdom Duval Associates Ltd - Recruitment Specialist - UK Full time

B2B Marketing Specialist – Brand Development – Content Strategy – Event Coordination – Digital Presence Management

Dynamic marketing position within a family-owned, Engineering and Manufacturing firm – Engage with tools like HubSpot and LinkedIn to explore and expand market reach.

Seeking an ambitious individual, whether a recent graduate with 2-3 years of experience or a seasoned marketing professional.

Salary Range: £27,000 - £35,000 + excellent benefits including quarterly bonuses, on-site fitness facilities, additional leave, and more.

A rapidly expanding Midlands company with strong values and exceptional training and development opportunities, offering a fantastic career path.

This is a unique opportunity presented by Duval Associates Ltd; please reach out for further details.

Exciting role for a versatile marketing professional ready to embrace new challenges. You will take a pivotal role in enhancing the visibility of this technical and manufacturing organization. Responsibilities will encompass various marketing functions, including content development, event management, digital marketing, website oversight, and SEO. This is a vibrant and demanding position for a dedicated marketing specialist with a drive for success.

Key Responsibilities:

  • Lead the implementation of the established marketing strategy.
  • Support customer retention and development through tailored account management in collaboration with the Sales Team.
  • Proactively manage the CRM (HubSpot) database, ensuring effective data segmentation.
  • Oversee the B2B event strategy and coordinate company events.
  • Develop content and promotional materials, including email campaigns, written content, advertising, public relations, and design.
  • Enhance the Company’s brand presence both online and offline.
  • Establish and maintain a robust social media presence.
  • Manage the Company’s website, focusing on SEO optimization.
  • Provide insightful reports on marketing performance.
  • Research market trends to inform marketing strategies.
  • Conduct competitor and customer analysis to stimulate demand for Company services.
  • Maintain marketing support materials.
  • Fulfill any other reasonable management requests.

Candidate Profile:

  • Recognized qualification in marketing.
  • Comprehensive marketing experience across multiple disciplines.
  • Familiarity with HubSpot or similar CRM systems.
  • Proficient in both onsite and offsite SEO.
  • Creative with strong writing abilities.
  • Effective influencing and motivational skills.
  • Self-driven and focused, with a flexible approach.
  • Meticulous attention to detail and a commitment to quality.
  • Able to work independently and solve problems effectively.
  • Strong communication, teamwork, and interpersonal skills.
  • Professional and courteous demeanor.
  • Integrity and honesty in all dealings.
  • Positive attitude towards innovation and change.

Benefits:

  • Competitive salary – Negotiable based on experience.
  • Quarterly bonus scheme.
  • Life assurance coverage.
  • Generous holiday entitlement with additional service-linked leave.
  • Onsite parking, staff dining facilities, and gym access.
  • Pension scheme participation.
  • Opportunities for training and professional development.
  • Employee Assistance Program available.

An excellent opportunity for a well-rounded marketing specialist seeking to advance their career.