Lead Content Strategist

2 weeks ago

Solihull, Solihull, United Kingdom McCann Central Full time

About McCann Central

McCann Central is the UK's leading integrated agency, part of McCann Worldgroup, a global network renowned for creating culture-defining work for prominent brands. Our numerous awards demonstrate our unwavering commitment to both creativity and effectiveness.

The Role: Editorial Director

We are seeking a visionary Editorial Director to spearhead the creation, curation, and management of compelling social media campaigns across diverse platforms. You will collaborate with talented teams to develop engaging content strategies that seamlessly align with client objectives.

As an influential leader in our creative environment, you will drive results through captivating storytelling and art direction.

Responsibilities:
  • Content Strategy Development: Craft comprehensive content strategies tailored to clients across a wide range of industries.
  • Content Creation & Curation: Oversee the production of captivating content specifically designed for various social media platforms.
  • Art Direction: Provide expert guidance on visual elements and ensure consistent brand identity across all content.
  • Content Calendar Management: Maintain meticulous content calendars to guarantee timely delivery and optimal campaign execution.
  • Collaboration: Foster strong relationships with internal teams to align strategies with client goals and objectives.
  • Quality Assurance: Ensure that all content adheres to the highest standards and meets established performance metrics.
  • Industry Research: Stay abreast of emerging trends and technologies within the industry to continuously innovate and refine strategies.
Qualifications:
  • Proven experience in social media or public relations agencies.
  • Exceptional design skills with a keen eye for detail.
  • Strong analytical abilities and proficiency in utilizing data to inform strategies.
  • In-depth knowledge of various social media platforms and their unique functionalities.
  • Excellent editing and proofreading expertise to ensure content accuracy and clarity.
  • Experience managing and motivating teams to achieve shared goals.
  • Confident client-facing presentation skills to effectively communicate strategies and results.
  • Understanding of media relationships and the ability to measure campaign impact.

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