Digital Strategist

We are seeking a highly skilled and experienced Marketing Manager to join our team at BNP Paribas Personal Finance. As a key member of our marketing department, you will play a crucial role in driving strategic planning, delivery, and effectiveness of our marketing efforts to promote account-based retail finance to customers of our new and existing partners.

• Optimize Account-Based Retail Finance Performance: Develop and implement strategies to optimize account-based retail finance credit performance for key strategic partners, driving acquisition and repeat spends through appropriate marketing channels.
• Enhance Customer Journeys: Review and action improvements to support both commercial partnership objectives and customer experience, ensuring a seamless and engaging customer journey.
• Plan and Execute Key Initiatives: Create and execute plans for key initiatives, ensuring timelines for development, execution, and delivery are met, and results are measured and reported.
• Brief Campaign Production and Data Teams: Brief campaign production and data teams, adhering to internal processes and policies, to ensure timely and effective communication delivery.
• Build Strong Relationships: Build strong relationships with strategic partner counterparts, developing and refining communication plans with a test-and-learn approach.
• Present Marketing Updates and Results: Present marketing updates and results at key partnership meetings on a monthly basis, ensuring stakeholders are informed and aligned.
• Maintain Accuracy and Oversee Marketing Budget: Maintain accuracy and oversee the marketing budget, ensuring effective resource allocation and ROI.
• Champion Cross-Functional Collaboration: Champion cross-functional collaboration to develop and implement strategies that retain profitable customers and extend their lifetime value.
• Improve Customer Experience: Continuously improve customer experience across all touchpoints, aligning with our digital transformation goals and ensuring a positive customer experience.
• Identify Growth Opportunities and Cost-Saving Measures: Identify growth opportunities and cost-saving measures through a Continuous Improvement Culture and digital transformation.

• Experience in Digital Agency Management: Proven experience in digital agency management, with a strong understanding of digital marketing channels and strategies.
• Partnership Management: Experience in partnership management, with strong relationship-building and stakeholder management skills, both internally and with strategic partners.
• Cross-Functional Team Management: Ability to work effectively in cross-functional teams, sometimes leading them, and ensuring effective collaboration and communication.
• Campaign Management and Planning: Strong campaign management, planning, and briefing skills, with a focus on accurate and timely reporting.
• Customer-Centric Approach: Customer-centric approach with a passion for delivering exceptional customer experiences, and a focus on customer satisfaction and loyalty.
• Financial Services Experience: Experience in Financial Services and App management (desirable).

At BNP Paribas Personal Finance, we're part of a global bank and are proud to be a Top Employer UK, providing a great place to work in an open and inclusive environment. We're here to provide simple and straightforward consumer finance solutions and we work with many well-known retailers and brands to help their customers finance their purchases in a responsible way. We care about making a positive impact for our colleagues, customers, partners, and the wider community. That's why we live by our values of we're positive, we're brave, and we own it.

We offer a competitive salary, a contributory pension scheme, and our Health Cash plan scheme. You also receive access to our multi-award-winning flexible benefits platform designed to provide you with the best range of benefits available to suit your lifestyle, including life insurance and private medical insurance. There are also perks which give you fantastic discounts off eating out, cinema tickets, days out, and much more, as well as monthly awards with plenty of opportunities to win vouchers and prizes.