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Paid Search and Shopping Channel Manager
2 months ago
We are seeking a highly skilled Performance Marketing Manager to join our in-house team at MPB, a leading global platform for used photography and videography equipment. As a key member of our marketing team, you will be responsible for driving the performance of our paid search and shopping channels to drive revenue and inventory supply.
Key Responsibilities- Develop and execute a comprehensive paid search and shopping strategy to achieve key performance metrics and business objectives.
- Manage and optimize keyword targeting, bid strategies, and ad copy to maximize ROI and achieve performance goals.
- Conduct regular performance analysis and optimization, including A/B testing and campaign refinements.
- Monitor and report on key performance metrics such as ROAS, CPA, CTR, and conversion rates to stakeholders.
- Collaborate with cross-functional teams to align paid search and shopping efforts with broader marketing initiatives and promotional campaigns.
- Lead the development and implementation of testing and experimentation plans to drive continuous improvement and innovation.
- Extensive experience of running paid search and shopping campaigns, with demonstrated success in achieving performance goals.
- Certifications in Google Ads, Bing Ads, or other relevant digital advertising certifications are a plus.
- Proficiency in data analysis tools such as Excel, Google Sheets, or Tableau.
- Strong project management skills, with the ability to prioritize tasks, manage multiple projects simultaneously, and meet deadlines.
- Experience managing budgets, forecasting performance, and achieving targets in a performance-driven environment.
- Knowledge of digital advertising platforms such as Google Ads, Bing Ads, and SA360.
- Familiarity with analytics tools such as Google Analytics, as well as A/B testing and experimentation methodologies.
- 25 days annual leave + bank holidays
- 4% employer contributory pension scheme
- Private healthcare
- Flexible hybrid working options
- Access to EAP with a range of employee discounts
- Dog friendly workplace
