Paid Media Manager
5 hours ago
We are seeking a highly skilled Paid Media Manager to join our team at RocketMill. As a key member of our media team, you will be responsible for leading on a portfolio of clients, developing and executing media plans that drive exceptional results, and growing revenue through upsells and new business opportunities.
Key Responsibilities- Lead on the planning and delivery of campaigns within your portfolio, working closely with our paid media directors and supported by your team.
- Develop and execute media plans that are designed to yield exceptional results for your clients, while successfully growing their revenue with RocketMill.
- Forecast and craft media plans that are tailored to the needs of your clients, taking into account their business goals and objectives.
- Work closely with our Client Leadership, Creative, Data & Insight, Business Development, and Organic Search teams to ensure seamless collaboration and delivery of results.
- Analyse campaign performance and key on-site metrics using Google Analytics, and provide insightful reporting to your clients.
- Develop and support junior members of the team, providing coaching, training, and opportunities for growth and development.
- Experience in digital marketing account management, with previous accountability for annual management billings in excess of £100,000 and media spend that exceeds £500,000.
- Active certificates for the following Google exams: AdWords Fundamentals, Search Advertising, Shopping Advertising, Display advertising, Mobile Advertising, Video Advertising, and Google Analytics.
- In-depth knowledge and experience in Facebook, Snapchat, Twitter, YouTube, VK, and Programmatic platforms (e.g. DV360, Trade Desk, etc.).
- Experience supporting and helping junior members, including running classes or providing one-to-one support.
- Ability to analyse campaign performance and key on-site metrics using Google Analytics.
- Strong understanding of attribution models and ability to guide clients on what works best for them as a business.
- History of supporting and helping grow revenue with upsells or new business when the time is right for the client.
- Advanced skills in Microsoft Excel, including complex formulae and PivotTables.
- Good understanding of wider marketing principles, including user journeys and how to influence them through paid campaigns.
- Ability to adapt quickly to ever-changing technologies and environment.
- Strong presentation skills, able to talk confidently on marketing platforms and tactics.
- Excellent communicator, able to speak with authority to clients and colleagues, and simplify complex challenges.
- Experience presenting at industry events or articles published in trade press.
- Facebook Blueprint certification.
- Experience using Google's 360 products/DoubleClick (Search Ads 360, Display and Video 360, Analytics 360, etc.).
We are looking for a highly skilled and experienced Paid Media Manager to join our team at RocketMill. If you have a passion for digital marketing and a proven track record of delivering exceptional results, we would love to hear from you.
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