E-Commerce Product Category Specialist
3 weeks ago
Salary: Up to £36,000 per annum DOE
Job Type: Full-Time, Permanent
Benefits: Bonus up to £6k per annum, hybrid working (a minimum of 3 days in office), staff discount, birthday off after a years service, health cash plan scheme, continuous learning and development.
At Buy It Direct, we are transforming the eCommerce industry. From our modest beginnings, we have evolved into one of the UK's largest and most rapidly expanding online retailers.
We are looking for a skilled eCommerce product category trader to become a vital part of our innovative Lifestyle team at our Huddersfield Head Office. In this role, you will focus on our lifestyle products, showcasing their advantages and crafting engaging narratives to boost sales and enhance our online visibility.
Key Responsibilities:
- Enhance conversion rates on our website by refining the customer journey.
- Leverage insights and expertise to elevate performance through content, promotions, marketing investments, and service offerings.
- Establish e-commerce KPIs across multiple channels, collaborating with both internal and external partners.
- Coordinate with our paid media team to optimize expenditures and enhance profitability.
- Engage with essential departments such as Buying, CRM, Merchandising, Traffic, and Creative to execute category strategies.
- Utilize insights to implement enhancements, identify new initiatives, and explore opportunities for category expansion, providing data to support strategic decisions.
- Develop content plans, buying guides, and other resources to drive conversion and revenue.
- Spot opportunities for personalized promotions, product suggestions, and innovative functionalities.
- Utilize marketplaces and affiliates for clearance initiatives on aged inventory.
- Ensure key information, specifications, infographics, and product descriptions are optimized for clarity and engagement.
- Oversee the tone of voice across Lifestyle platforms and customer communications.
- Demonstrated experience in a commercial e-commerce role, preferably within product-focused retail.
- Proficient in GA4 and various analytical tools to analyze data and drive performance improvements.
- Hands-on experience with e-commerce principles and technologies, emphasizing enhancements to the customer journey.
- Experience collaborating with paid media and other marketing teams.
- Ambitious, energetic self-starter with commercial acumen, excellent interpersonal skills, and meticulous attention to detail.
REF
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