E-Commerce Product Specialist

1 week ago


Huddersfield, Kirklees, United Kingdom Buy It Direct Full time
About the Role

We are seeking a talented E-Commerce Category Trader to join our dynamic Lifestyle team at Buy It Direct. As a product-focused e-commerce category trader, you will dive into the details of our lifestyle products, highlight their benefits, and create compelling hooks to drive sales and elevate our online presence to new heights.

Key Responsibilities
  • Drive Conversion through our website by optimising the customer journey, ensuring a seamless and engaging experience for our customers.
  • Improve Performance through content, promotions, marketing spend, and service offers, leveraging insights and experience to drive sales and revenue growth.
  • Build E-Commerce KPIs across various channels, collaborating with internal and external stakeholders to deliver category plans and drive business results.
  • Optimise Spend and increase profitability by working with our paid media team to drive ROI and revenue growth.
  • Liaise with Key Departments such as Buying, CRM, Merchandising, Traffic, and Creative to deliver category plans and drive business results.
  • Identify Opportunities for personalised promotions, product recommendations, and new functionalities to drive sales and revenue growth.
  • Create Content Plans, buying guides, and other assets to drive conversion and revenue, ensuring key information, specs, infographics, and product descriptions are optimised.
  • Manage Tone of Voice across Lifestyle sites and customer communications, ensuring consistency and brand alignment.
What We're Looking For
  • Proven Experience in a commercial e-commerce role, ideally within product-driven retail, with a strong understanding of e-commerce principles and technology.
  • Proficient with GA4 and various analytical tools to interpret data and drive performance, with a strong analytical mindset.
  • Hands-on Experience with e-commerce principles and technology, focusing on customer journey improvements and driving sales and revenue growth.
  • Ambitious and Energetic individual with commercial thinking, great interpersonal skills, and attention to detail, with a passion for driving business results.


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