SEO Specialist

2 months ago

Edinburgh, Edinburgh, United Kingdom abrdn Full time
About the Role

This is a permanent position that can be based in Edinburgh or London.

Key Responsibilities:

  • Collaborate with content creators to optimize content for search engines, including training, keyword integration, content quality, and user experience.

  • Work with our technical SEO partner to implement site improvements to enhance performance, indexing, and crawlability.

  • Develop and run the backlog for on-page and off-page performance, implementing SEO best practices to enhance website content, meta tags, and backlink profiles.

  • Collaborate with the marketing team to develop comprehensive content strategies that align with business objectives and target audience interests.

  • Conduct keyword research to identify high-value, relevant keywords and topics with the potential to drive organic traffic.

  • Create compelling, well-researched content optimized for search engines, including website copy, blog posts, articles, and social media content.

  • Optimize on-page elements such as meta titles, meta descriptions, headers, and URLs to improve search visibility and click-through rates.

  • Stay up-to-date with industry trends and algorithm updates to ensure content strategies remain effective and compliant with best practices.

  • Collaborate with designers, developers, and other stakeholders to ensure content is aligned with brand guidelines and user experience goals.

  • Continuously evaluate and iterate on content strategies based on performance data and feedback.

  • Implement on-page and off-page SEO techniques to drive organic traffic.

  • Content Design and Development:

    Create engaging and relevant content for various digital channels, including the company website, blog, and display banners.

    Collaborate with internal teams to ensure content aligns with brand messaging and marketing objectives.

    Optimize content for SEO, ensuring a balance between readability and search engine visibility.

  • Digital Copywriting:

    Craft compelling and persuasive copy for online assets, including landing pages, emails, advertisements, and promotional materials.

    Support the CRO team to refine and optimize copy for maximum effectiveness.

  • UX Writing:

    Enhance user experience through effective UX writing, ensuring clear and concise communication on digital interfaces.

    Collaborate with designers and developers to create user-centric and accessible content that aligns with the overall brand tone and voice.

  • Analytics and Reporting:

    Work with the analytics team to monitor, analyze, and report on website and content performance using tools such as Google Analytics & ContentSquare.

  • Provide insights and recommendations based on data to improve overall SEO and content effectiveness.

About the Candidate Requirements

  • Experience of digital copywriting and SEO in financial services with a key focus on asset management and knowledge or experience of a global web estate.

  • Familiarity with UX writing principles and its impact on user engagement.

  • Experience using UX tools like Figma.

  • Proven experience as a content designer and digital copywriting with a focus on SEO.

  • Extensive knowledge of both on and off-page optimization.

  • Experience in providing content for conversion rate optimization and personalization.

  • Proven track record developing and reporting on key SEO metrics, such as organic traffic, rankings, and conversions.

  • Proficiency with SEO tools like SEMrush, Google Analytics, Search Console.

  • Demonstration of collaborative stakeholder management which has led to implementing results-driven SEO & content strategies.

  • Knowledge and or experience of working with CMS systems preferably Sitecore.

  • Excellent presentation, organizational, and project management skills.

  • Experience working in a global matrix environment and driving a culture of agility and innovation.

  • Strong understanding of search engine algorithms and SEO best practices.

  • Exceptional writing and editing skills with a keen eye for detail.

  • Ability to work collaboratively in a fast-paced environment.

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