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CRM Lead

2 months ago

London, Greater London, United Kingdom INEOS Automotive Full time
About the Role

We are seeking a highly skilled CRM Lead to join our team at INEOS Automotive. As a key member of our marketing department, you will be responsible for delivering the CX Marketing Communications strategy throughout the entire customer journey.

Key Responsibilities
  • Manage the INEOS Automotive Global CRM programme to support the delivery of our commercial objectives and strategic marketing priorities and KPIs.
  • Create and implement the customer communications strategy, developing effective, targeted customer emails for all regions.
  • Work with the CX Marketing Manager to define, map, and implement the INEOS Automotive customer journey, from first brand touchpoints to repeat purchase.
  • Lead the daily management of the INEOS Automotive marketing insights tool.
  • Lead customer communications and data governance for all global regions and markets, including developing reference guides, internal policies, and training materials.
  • Collaborate with the Marketing, Sales, and Aftersales team to support customer retention, including responsibility for NPS, Customer Satisfaction, User verification, and Lifetime Value measures strategies.
  • Represent the voice of the customer across the business, working cross-functionally to ensure best practice and customer experience is at the forefront.
Requirements
  • Proven work experience as a CRM Specialist or similar role.
  • Experience working within a customer-focused, high-growth, digital-first, tech platform.
  • Exceptional communication skills and experience of working with and influencing stakeholders.
  • Tech-savvy with knowledge of customer engagement platforms and customer database management.
  • Worked within a regulated environment across multiple geographies.
  • Good eye for detail, ability to plan and flex plans as circumstances evolve.
  • A customer-first mentality and the willingness to go above and beyond for them.
What We Offer

We welcome people who mirror our values: Spirit of ownership, who take responsibility and make things happen. Delivering quality work, with ambition to deliver outstanding results and who have a community mindset, believing together everyone achieves more. Creativity and initiative are encouraged to support your career development.

We're doing things differently. If this sounds like you, let's talk.