CRM Lead

4 weeks ago

London, Greater London, United Kingdom INEOS Automotive Full time
About the Role

We are seeking a highly skilled CRM Lead to join our team at INEOS Automotive. As a key member of our marketing team, you will be responsible for delivering the CX Marketing Communications strategy throughout the entire customer journey.

Key Responsibilities
  • Develop and implement the customer communications strategy, creating effective targeted customer emails for all regions.
  • Work closely with the CX Marketing Manager to define, map, and implement the INEOS Automotive customer journey, from first brand touchpoints to repeat purchase.
  • Lead the daily management of the INEOS Automotive marketing insights tool.
  • Lead customer communications and data governance for all global regions and markets.
  • Represent the voice of the customer across the business, working cross-functionally to ensure best practice and customer experience is at the forefront.
Requirements
  • Proven work experience as a CRM Specialist or similar role.
  • Experience working within a customer-focused, high-growth, digital-first, tech platform.
  • Exceptional communication skills and experience of working with and influencing stakeholders.
  • Tech-savvy with knowledge of customer engagement platforms and customer database management.
  • Worked within a regulated environment across multiple geographies.
  • Good eye for detail, ability to plan and flex plans as circumstances evolve.
  • A customer-first mentality and the willingness to go above and beyond for them.
What We Offer

We offer a dynamic and international work environment, with opportunities for career development and growth. If you are a motivated and customer-focused individual, we encourage you to apply for this exciting opportunity.

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