VP of CRM Lead

2 weeks ago

London, Greater London, United Kingdom HW People Full time
Job Title: VP of CRM

Location: Remote

Salary: Competitive package including basic salary, bonus, and LTIP

Bonus: Performance-related in line with growth targets

We are seeking a highly experienced and skilled VP of CRM to lead our client's customer relationship management strategy. As a key member of the executive team, you will be responsible for driving business growth through data-driven CRM initiatives.

Key Responsibilities:
  • Develop and implement a comprehensive CRM strategy to drive customer value and deliver outstanding business results.
  • Lead the integration and optimization of CRM platforms, with a preference for Optimove, to improve efficiency and drive value.
  • Collaborate closely with the executive team to ensure alignment between CRM strategies and broader business goals.
  • Manage a small team of CRM professionals, mentoring and guiding them to deliver excellence.
  • Provide detailed and frequent CRM performance reports, clearly communicating insights to executive leadership.

Our client has recently partnered with Optimove to unify their CRM strategy and drive a range of business benefits, including in-depth customer insights, smart orchestration, enhanced marketing attribution, and personalization at scale.

Requirements:
  • Strong technical expertise in CRM platforms, ideally Optimove, with a deep understanding of MarTech tools and trends.
  • Proven experience in the gaming and gambling industry, particularly in international and emerging markets.
  • Experience driving customer activity via push notifications and in-app messaging.
  • Strong focus on analytics and performance metrics, with the ability to create, track, and report on CRM initiatives.
  • Ability to develop creative CRM propositions that resonate with our customers.
  • Proven experience managing CRM teams and driving high performance.
  • Commercial acumen and a keen understanding of the commercial aspects of CRM and customer engagement.

If you are a CRM and MarTech expert with a proven ability to lead, innovate, and drive measurable business outcomes, this could be an amazing opportunity for you.

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