VP of Customer Relationship Management

1 week ago

London, Greater London, United Kingdom HW People Full time
Job Description

Job Title: VP of Customer Relationship Management

Job Type: Full-time

Location: Remote

Job Category: Customer Relationship Management

About the Role:

We are seeking a highly experienced and skilled VP of Customer Relationship Management to lead our client's CRM strategy and execution. The successful candidate will have a proven track record of driving customer engagement and retention through data-driven strategies and innovative marketing technologies.

Key Responsibilities:

  • Develop and implement a comprehensive CRM strategy that aligns with the company's business objectives.
  • Lead the integration and optimization of CRM platforms, including Optimove, to improve efficiency and drive value.
  • Drive customer engagement and retention through data-driven strategies and innovative marketing technologies.
  • Manage a small team of CRM professionals and provide guidance and mentorship to ensure high performance.
  • Collaborate closely with the executive team to ensure alignment between CRM strategies and broader business goals.

Requirements:

  • Strong technical expertise in CRM platforms, ideally Optimove, with a deep understanding of MarTech tools and trends.
  • Proven experience in the gaming and gambling industry, particularly in international and emerging markets.
  • Experience driving customer activity via push notifications and in-app messaging.
  • Strong focus on analytics and performance metrics, with the ability to create, track, and report on CRM initiatives.
  • Ability to develop creative CRM propositions that resonate with customers.
  • Proven experience managing CRM teams and driving high performance.
  • Commercial acumen and a keen understanding of the commercial aspects of CRM and customer engagement.

What We Offer:

Our client offers a competitive salary and benefits package, as well as opportunities for professional growth and development. If you are a highly skilled and experienced CRM professional looking for a new challenge, please submit your application.

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