VP of Customer Relationship Management
4 weeks ago
Job Title: VP of Customer Relationship Management
Job Summary:
We are seeking a highly skilled VP of Customer Relationship Management to lead our client's CRM strategy and drive business growth. The ideal candidate will have a strong background in CRM and MarTech, with experience in international and emerging markets.
Key Responsibilities:
- Develop and implement a data-driven CRM strategy to drive customer value and business results.
- Lead the integration and optimization of CRM platforms, with a focus on Optimove.
- Drive customer activity via push notifications and in-app messaging.
- Provide detailed and frequent CRM performance reports to executive leadership.
- Manage a small team of CRM professionals and mentor them to deliver excellence.
Requirements:
- Strong technical expertise in CRM platforms, ideally Optimove.
- Proven experience in the gaming and gambling industry, particularly in international and emerging markets.
- Experience driving customer activity via push notifications and in-app messaging.
- Strong focus on analytics and performance metrics.
- Ability to develop creative CRM propositions that resonate with customers.
- Proven experience managing CRM teams and driving high performance.
About the Company:
Our client is a leading company in the gaming and gambling industry, with a strong focus on customer engagement and retention. They are seeking a highly skilled VP of Customer Relationship Management to lead their CRM strategy and drive business growth.
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