Brand Engagement Manager

4 weeks ago


Cupar, Fife, United Kingdom Growers Garden Full time

About Growers Garden
At Growers Garden, we are on a mission to revolutionize the snacking industry. Our innovative range of whole fresh vegetable crisps has recently made its debut in major retail outlets, and we are excited to expand our offerings with new product lines.

Your Role
As the Brand Marketing Manager, you will play a pivotal role in shaping our brand's identity and driving our marketing initiatives. This position encompasses a wide array of responsibilities, including:

  • Acting as a brand and social media strategist
  • Developing captivating and impactful campaigns across various social media platforms
  • Collaborating with the sales team to create integrated marketing strategies with retail partners
  • Analyzing marketing metrics and reporting on engagement levels, conversion rates, and return on investment
  • Designing product launch campaigns, including email promotions, social media outreach, and customer presentations
  • Creating content for social media, print materials, and email marketing
  • Partnering with the New Product Development team to gain insights into market trends and inform future product launches

What We Offer
This role provides a comprehensive opportunity for brand development, allowing you to exercise your creativity and innovation. You will have the chance to contribute to a company that is embarking on its B Corp journey, making a positive impact in the industry.

Qualifications
To thrive in this position, we are looking for candidates who possess:

  • A minimum of 4 years of experience in brand marketing, preferably within the food and beverage sector
  • A creative mindset with a unique approach to marketing
  • The ability to collaborate effectively with sales teams on new product launches
  • Strong analytical skills to interpret data and present marketing performance metrics
  • A genuine passion for the industry and our mission

Compensation
The salary range for this position is competitive and commensurate with experience.

Work Environment
This is a hybrid role, offering flexibility with a combination of remote work and in-office collaboration.



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