Digital Marketing Executive

7 days ago


Slough, Slough, United Kingdom TCL Electronics Europe Full time
About the Role

TCL Electronics Europe is seeking a highly skilled Trade Marketing Specialist to join our Digital Marketing Team in the UK. As a key member of the team, you will be responsible for creating and implementing marketing campaigns across key retail partners, driving sales and increasing brand visibility.

Key Responsibilities
  • Develop and execute online operation plans for the UK and Ireland, aligned with the Digital Marketing Team from China and EU, Key Account Managers, Marketing Director, and Country Manager.
  • Support sales out initiatives and optimization at online retail, working closely with the UK and Ireland sales team, focusing on TV, Soundbar, and Major Domestic Appliances.
  • Collaborate with internal and external stakeholders to improve TCL's online visibility and drive business growth.
  • Manage and maintain the UK and Ireland websites, ensuring product catalogs are up-to-date and content is regularly refreshed.
  • Work with retailers to create engaging product detail pages and shop-in-shop style environments, increasing conversion rates and driving sales.
  • Implement SEO improvements in collaboration with retailers on their web and marketplace platforms.
  • Manage review platform partners, ensuring product catalogs are up-to-date, auditing reviews, and creating monthly reports to track performance and areas for improvement.
  • Maintain and update the online and in-store 'where to buy' database, enhancing the customer journey and increasing traffic both online and in-store.
Requirements
  • Previous experience in a promotion-led marketing environment within a sales-focused business or agency.
  • University Graduate with relevant topics and placement experience.
  • Knowledge of E-commerce and marketing techniques, with specialized knowledge of the consumer electronics industry an advantage.
  • Proficiency in Microsoft Office programs and website functionality and maintenance ability.


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