Visual Identity Lead

4 weeks ago

London, Greater London, United Kingdom Palta Full time

About Palta

Palta is a leading health and wellness technology company, developing innovative mobile apps that cater to the needs of over 60 million monthly active users. Our portfolio includes successful brands such as Flo, Simple, and Zing, which have achieved significant milestones in the market.

About the Role

The Marketing Design Lead is a critical position responsible for defining and executing the visual identity and communication design of Palta's marketing touchpoints. This role requires a strategic leader who can drive efficiency across all marketing channels, with a focus on optimizing performance marketing strategies to maximize user engagement and acquisition.

Key Responsibilities

  • Strategic Design Leadership: Direct the overall visual marketing strategy, ensuring alignment with Palta's growth objectives and market positioning.
  • Performance Marketing Focus: Spearhead design initiatives that enhance and optimize marketing campaigns, particularly in digital and video advertising, to improve performance metrics.
  • Collaboration and Influence: Work closely with marketing, growth, and product teams to integrate visual design seamlessly into broader marketing strategies.
  • Innovation and Adaptation: Proactively identify and act on emerging trends in design and marketing to keep Palta's brand at the forefront of innovation.
  • Design Excellence: Maintain rigorous standards of design quality and consistency, ensuring that all creative outputs align with strategic marketing goals.

Requirements

  • Experience: 6-10 years in a senior design role with a proven track record in brand and performance marketing.
  • Expertise: Strong background in visual storytelling and performance-driven design, with a portfolio demonstrating past successes in significant campaigns.
  • Leadership: Demonstrated ability to think strategically, lead a design team, and work collaboratively with senior management and cross-functional teams.
  • Strategic Thinking: Skilled in planning and executing long-term strategies, with a keen ability to anticipate market trends and align them with company objectives.
  • Communication: Excellent communication skills, capable of effectively articulating design vision and strategies to stakeholders at all levels.

Perks and Benefits

  • Opportunity to work with a leading health and wellness technology company.
  • Open-minded teams, a welcoming and inclusive company culture.
  • In-office and hybrid work opportunities.
  • Relocation package (Cyprus).
  • The equipment you need to be happy and productive.
  • A premium Simple subscription.
  • 21 days annual leave, plus bank holidays.
  • Support to learn English, should you need (or want) to.
  • Flexible hours.

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