Head of Digital Media

2 weeks ago


Gateshead, Gateshead, United Kingdom Digital Waffle Full time
About the Role

We are seeking a highly skilled and experienced professional to lead our digital media efforts as the Head of Digital Media. As a key member of our team, you will be responsible for developing and implementing a comprehensive social media strategy that aligns with our company's goals and objectives.

Key Responsibilities
  • Team Leadership: Lead and manage a team of social media professionals, including videographers and assistants, to ensure the successful execution of our social media strategy.
  • Content Creation: Develop and implement a content strategy that showcases our brand's personality and values, and resonates with our target audience.
  • Platform Management: Manage our social media presence across multiple platforms, including Facebook, LinkedIn, TikTok, podcasts, and YouTube, to ensure consistency and effectiveness.
  • Analytics and Reporting: Monitor and analyze our social media performance, identifying areas for improvement and providing regular reports to the CEO and brand face.
  • Industry Research: Stay up-to-date with the latest social media trends, best practices, and platform updates to ensure our strategy remains effective and competitive.
  • Community Engagement: Foster a strong online community by responding to comments and messages, and identifying opportunities to start conversations and collect user-generated content.
  • Competitor Analysis: Conduct research on our competitors' social media strategies, identifying areas for improvement and opportunities to differentiate ourselves.
  • Team Development: Provide guidance, mentorship, and support to ensure that our social media team is working to the best of their abilities.
Requirements
  • Experience: A proven track record of developing and implementing successful social media strategies, with a strong understanding of the health and fitness industry.
  • Skills: Excellent communication and project management skills, with the ability to work effectively in a fast-paced environment.
  • Tools and Software: Proficiency in industry-standard content development tools, graphic design, and editing software.
  • Education: A degree in marketing, communications, or a related field.
What We Offer

We offer a competitive salary of up to £85K, and the opportunity to work with a dynamic and innovative company like Digital Waffle. If you are a motivated and experienced professional looking for a new challenge, please submit your application.



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