Lead Campaign Strategist

3 weeks ago

London, Greater London, United Kingdom We Are Social Full time

About Us

We Are Social is a globally recognized creative agency specializing in socially-driven marketing solutions. With a diverse team of 1,300 professionals across 21 locations worldwide, we provide our clients with a unique insight into the evolving landscape of social media and its impact on culture.

Our agency has received numerous accolades, including prestigious awards such as Cannes Lions and Webby Awards. Our recent collaborations with major brands like Pepsi, Meta, and Adidas have resulted in groundbreaking campaigns that push the boundaries of innovation, from exploring the metaverse to achieving record-breaking engagement on platforms like TikTok.

In addition to client work, we are committed to advancing industry knowledge. Our publication, The Feed, monitors cultural trends in real-time, and our events attracted over 6,500 participants last year, with our reports receiving more than 20 million views.

The Role

Are you an experienced campaign marketing professional with a track record of success?

Do you possess expertise in account-based marketing strategies that drive growth?

Have you successfully implemented demand generation initiatives that enhance brand visibility and customer interaction across multiple channels?

We are seeking a Senior Campaign Manager to collaborate with our market leaders, global marketing team, and the Global Head of Growth. This role involves executing demand generation strategies that enhance brand visibility and foster customer engagement across various platforms. You will have a history of developing, launching, and managing innovative campaigns, optimizing performance, and delivering measurable outcomes that contribute to business growth.

This position reports directly to the Global Head of Growth. We welcome candidates from around the globe who are comfortable working European hours.

Key Responsibilities

  • Utilize account-based marketing and technology tools to enhance marketing efficiency and effectiveness.
  • Implement best practices in digital marketing trends to improve campaign return on investment.
  • Execute an account-based marketing strategy that increases new business opportunities.
  • Refine targeting and positioning strategies to boost lead generation effectiveness.
  • Foster strong cross-functional relationships to create a cohesive market strategy that elevates campaign success rates.
  • Align on market opportunities, messaging, and audience targeting to ensure a consistent and impactful brand presence.
  • Launch multi-channel demand generation campaigns that drive significant growth in lead acquisition.
  • Enhance overall engagement through targeted email marketing, social media, webinars, content syndication, and digital advertising.

Additional Qualifications

  • Developed and executed nurturing campaigns that improve lead conversion rates.
  • Enhanced customer journey progression, facilitating deeper engagement in the sales funnel.
  • Identified key customer behavior patterns to improve segmentation and targeting accuracy.
  • Increased customer engagement through tailored marketing strategies informed by behavioral insights.
  • Experience as a Campaign Marketing Manager or in account-based marketing within an agency, startup, or entrepreneurial setting.

Our Culture and Benefits

At We Are Social, we prioritize equity, diversity, and inclusion. We are committed to making meaningful changes both internally and within the industry, striving to create a workplace that truly represents and supports all individuals. Our Charter for Change outlines our focus areas for People, Work, and Culture.

We offer a comprehensive benefits package, including 25 days of vacation, a pension scheme, and life assurance. Our unique initiatives, such as the WAS Passport and Work From Anywhere programs, foster connections among colleagues globally.

Our team regularly shares feedback about their experiences, highlighting positive relationships with management, a collaborative work environment, and the freedom to work independently.

If you resonate with our values and vision, we encourage you to explore opportunities with us.

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