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Lead Campaign Strategist

2 months ago

London, Greater London, United Kingdom Knight Frank Full time

Contract Type: Permanent

Employment Type: Full-Time

Working Requirements: Dynamic Working

Hours: 9:30am to 5:30pm

Salary: Competitive

Division: Business Services

The Senior Campaign Strategist will collaborate closely with Business Partners and stakeholders to analyze briefs and deliver intricate creative solutions that align with our marketing strategies across various regions.

ABOUT THE ROLE

We are a distinguished firm of advisors, operating globally, in partnership with our clients to provide them with enduring value. Our Marketing and Communications & Digital (MCD) team, based at our Global HQ, supports both UK and International offices in developing and executing relevant strategies and marketing initiatives. Our mission is to maximize omnichannel brand visibility that safeguards and enhances our firm's reputation while generating high-quality commercial and residential inquiries worldwide.

Knight Frank seeks a seasoned 'Senior Marketing Campaign Manager' who will work in tandem with Marketing Managers and the delivery team to oversee creative briefs from inception to asset delivery. This individual will assist teams in delivering intricate creative solutions and routine assets, in line with the overarching strategy. You will ensure that all work is consistent with the brand, executed beautifully, and delivered punctually.

By collaborating with the Creative Services Team on all resource needs and the Campaign Executives, you will identify the suitable third-party partner to execute and deliver our templated campaign creative and support the process.

Reporting to the Campaign Delivery Manager, who will be kept informed about all project processes, they are continually seeking more efficient methods to deliver assets to the market.

Responsibilities:

  • Assist Marketing Managers across various regions in executing campaigns, events, and ensuring brand consistency.
  • Analyze the Creative Brief and, together with the Creative Delivery Manager, determine the most suitable third-party creative supplier to guide the asset creation from production to launch.
  • Utilize the Knight Frank Digital Asset Management (DAM) system effectively to manage workflow and store assets, while promoting positive DAM governance.
  • Construct and manage a project timeline/Gantt chart that outlines all activities and milestones related to the progression and delivery of a campaign.
  • Proactively identify necessary inputs from marketing and business stakeholders, presenting concepts and ideas, and agreeing on feedback and next steps.
  • Coordinate with key channel teams (digital, social, content, and events) along with PR and Internal Communications for input and execution, ensuring clear briefing to advance campaign delivery.
  • Act as a brand advocate, ensuring that all creative assets meet both brand and quality standards expected of Knight Frank.
  • Meet the Service Level Agreements (SLAs) of the department, consistently completing projects on time, on brand, and within budget.
  • Set up campaign tracking (e.g., UTM, campaign codes) and ensure they are captured in the reporting dashboard for future analysis, collaborating with the data team to ensure accurate tracking of all assets.
  • Work alongside the rest of the delivery and production team to implement best practices across either Campaign or routine templated delivery, ensuring that all assets are accessible for our global partners across all relevant channels.

The ideal candidate will demonstrate the ability to:

  • Possess a minimum of 2-3 years of experience in executing end-to-end marketing campaigns utilizing the full marketing mix.
  • Exhibit strong project management skills with the capacity to prioritize and effectively manage multiple projects simultaneously.
  • Communicate confidently and articulately with individuals at all levels of the organization.
  • Display excellent interpersonal skills.
  • Be proactive, hands-on, and possess a strong sense of self-motivation.
  • Show a keen sense of creativity and attention to detail.
  • Maintain a flexible, adaptable, and cooperative attitude; able to work efficiently independently or as part of a broader team.

Please note: this is a Direct Search led by Knight Frank. Applications from recruitment agencies will not be accepted nor will fees be paid for unsolicited CVs, even if provided by PSL agencies.