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Audience Campaigns Manager
2 months ago
Clarion Events is a leading global events business that produces and delivers award-winning exhibitions and conferences. We are seeking an experienced Audience Campaigns Manager to join our team.
The successful candidate will be responsible for developing and executing audience-facing campaigns to attract new and engage existing audiences through news, thought leadership, and marketing content. They will work closely with the editorial, social media, and marketing teams to execute campaigns that promote our products, attract audiences, amplify reach and engagement, and convert customers through both organic and paid channels.
The ideal candidate will have a strong understanding of the digital media ecosystem, audience acquisition, and conversion funnels. They will have proven experience in digital marketing and campaign management, preferably within a digital media publisher environment, ideally B2B.
The successful candidate will be a key member of our team, working closely with our editorial, social media, and marketing teams to develop and execute audience-facing campaigns. They will be responsible for monitoring success metrics such as growth in brand authority, website traffic, email customer database, premium audience segment, and audience engagement and retention on social media and email marketing.
We offer a competitive salary and benefits package, including 25 days' holiday plus bank holidays, end of year wellbeing shutdown, celebration day off, summer hours, and a range of other benefits.
If you are a motivated and experienced professional looking for a new challenge, please submit your application.
", "requirements": ["Proven experience in digital marketing and campaign management, preferably within a digital media publisher environment, ideally B2B", "Strong understanding of the digital media ecosystem, audience acquisition, and conversion funnels", "Good data and analytical skills, with a track record of using data for day-to-day marketing and advertising decisions", "Proven experience using email marketing and social media to drive audience growth", "Strong copywriting skills and experience writing and creating digital content for social and email marketing", "Solid understanding of database and CRM management (Dynamics 365, Salesforce); any SAAS experience is a plus", "While prior experience in the gaming industry is not mandatory, a genuine interest and curiosity about this industry is essential"]}