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Campaign Manager

2 months ago

London, Greater London, United Kingdom Aeo Connect Full time

We're seeking a talented Campaign Manager to join our team at Aeo Connect.

About the Role:

The successful candidate will play a critical role in developing and executing audience-facing campaigns to attract new and engage existing audiences through news, thought leadership, and marketing content.

Key Responsibilities:

  • Strengthen and nurture digital publishing brands to enhance brand authority and presence.
  • Design, plan, and execute campaigns to attract new audiences and enhance existing relationships.
  • Leverage our extensive database and CRM for continuous audience acquisition, conversion, and retention efforts.
  • Lead collaborative projects with editorial and product teams to enhance audience and user experience.
  • Monitor success metrics such as growth in brand authority, website traffic, email customer database, premium audience segment, and audience engagement and retention on social media and email marketing.

Requirements:

The ideal candidate will have:

  • Proven experience in digital marketing and campaign management, preferably within a digital media publisher environment, ideally B2B.
  • Strong understanding of the digital media ecosystem, audience acquisition, and conversion funnels.
  • Good data and analytical skills, with a track record of using data for day-to-day marketing and advertising decisions.
  • Strong copywriting skills and experience writing and creating digital content for social and email marketing.
  • Solid understanding of database and CRM management.