Senior Brand Manager

1 day ago

Corby, Northamptonshire, United Kingdom Tayto Group Ltd. Full time
About Tayto Group Ltd.

Tayto Group Ltd. is a leading player in the savoury snacks industry, with a turnover exceeding £250m and a portfolio of iconic British brands, including Golden Wonder, Mr Porky, REAL Crisps, and Tayto.

Job Title: Senior Brand Manager

We are seeking an experienced Senior Brand Manager to join our team and lead the growth agenda for the Golden Wonder brand. As a key member of our marketing team, you will be responsible for developing and delivering the brand strategy, annual marketing plan, and full marketing mix.

Key Responsibilities:
  1. Develop and own the brand strategy for Golden Wonder, converting it into an annual brand plan covering the full marketing mix.
  2. Collaborate with top talent in NPD and Sales, as well as external agencies, to generate compelling creative platforms and deliver impactful campaigns across consumer and trade media.
  3. Lead ongoing brand activation across consumer platforms (e.g. social & digital) and trade channels/media (e.g. POS, trade adverts, digital).
  4. Develop a range development plan covering the full spectrum of NPD from innovation to EPD and deliver it through strong project management and the leadership of cross-functional teams.
  5. Be responsible for brand volumes, revenue, and profitability, working closely with Sales to deliver budget.
Requirements:
  1. At least 3 years experience as Brand Manager/Senior Brand Manager in the Food & Beverage Industry.
  2. Experience delivering campaigns through from creative development to execution across a range of media.
What We Offer:

We offer a competitive salary, hybrid working, pension, onsite parking, onsite canteen, and all the tools and support for further professional development and career advancement.

As a Senior Brand Manager at Tayto Group Ltd., you will have the opportunity to shape the future of snack foods and be a part of our success story.

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