Behavioral Insights Specialist

3 weeks ago

London, Greater London, United Kingdom Lloyds Banking Group Full time

Overview

POSITION: Behavioral Scientist

COMPENSATION: £84,186 - £93,540

WORK LOCATION: London

EMPLOYMENT TYPE: Full-time

WORKING MODEL: Our operational style is hybrid, requiring a minimum of two days per week, or 40% of our time, at our office.

About the Role
The Behavioral Science division is a compact yet diverse team integrated within the bank's Data Science department. Our focus lies in understanding decision-making processes and behaviors, utilizing cutting-edge behavioral insights alongside rigorous quantitative research methodologies to enhance customer value and address business challenges.

We are developing extensive data repositories to analyze customer behavior and preferences, creating environments for refining our solutions through real-time experiments. This initiative enables us to cater to the personalized banking requirements of a progressively digital society. We have established a dedicated multi-disciplinary team of Behavioral Scientists that merges behavioral insights with data analytics, generating innovative opportunities for our customers and colleagues.

Key Responsibilities

While you will have the flexibility to tailor the role based on your expertise and interests, your responsibilities will include:

Providing strategic leadership and advocating for behavioral insights to enhance various business sectors' understanding of customer activities and decision-making, particularly in relation to new digital and traditional customer experiences. Collaborating across diverse products and services to design and evaluate behaviorally-informed solutions addressing significant challenges faced by the bank, aiming to transform experiences and deliver measurable benefits to customers and colleagues. Contributing to the development of reusable knowledge, processes, and methodologies within the Behavioral Science team to drive efficiency, scope, and growth. Acting as an advisor to a broad range of colleagues, leading the presentation of diverse behavioral research and findings to support critical business decision-makers. Partnering with academic collaborators from leading global institutions to enhance the team's profile and demonstrate the impact of our Behavioral Science initiatives within and beyond the bank. Collaborating within a diverse team, engaging with colleagues from various backgrounds and areas of expertise, fostering an understanding of different perspectives to achieve optimal outcomes.

Why Choose Lloyds Banking Group:

We are on an exciting journey to transform our organization and redefine finance for the better. Our focus is on the future, investing in technology, workplace environments, and our workforce to create an exceptional organization for everyone.

Required Qualifications

Candidates should possess practical experience in applying Behavioral Science methodologies within a commercial or governmental context, or hold a PhD in a relevant research discipline with an interest in applying their expertise in a commercial environment.

Additionally, we expect you to bring:

A creative and entrepreneurial mindset. A solid understanding of behavioral science literature through professional experience or academic study, including psychology, behavioral economics, judgment and decision-making, or consumer behavior. Proven experience in applying behavioral insights and testing solutions to address real-world challenges in business, public sector, or academia. The ability to articulate behavioral science concepts clearly to non-specialist audiences. Strong knowledge of quantitative research methods and statistical techniques as utilized in social sciences. An understanding of ethical and regulatory standards in financial markets, along with awareness of historical instances where these standards have not been met.

Additional Experience

Experience in retail financial services or another market with a significant focus on retail customer behaviors. Practical experience in conducting large-scale quantitative experiments, such as digital A/B testing, personalization, and analytics platforms. Experience in driving organizational change based on new findings, ideas, or initiatives, building customer support, and raising awareness among colleagues. Personal resilience, problem-solving, and business development skills in a large, matrixed commercial environment. Strong presentation skills.

Our Commitment to Diversity:

We prioritize inclusivity every day, striving to build an organization that reflects modern society and celebrates diversity in all its forms. We want our employees to feel a sense of belonging and to be their best selves, regardless of background, identity, or culture. We have set goals for diversity in senior roles and have implemented initiatives to support various health and wellness needs.

Benefits Package:

Generous pension contributions of up to 15% Annual performance-related bonuses Share schemes, including free shares. Lifestyle-adaptive benefits, such as discounted shopping. 30 days of holiday, in addition to bank holidays A variety of wellbeing initiatives and generous parental leave policies

Make a Difference:

At Lloyds Banking Group, we are driven by a clear purpose: to help Britain prosper. Our colleagues are dedicated to making a positive impact on customers, businesses, and communities. You will play a vital role in shaping the future of financial services, with numerous opportunities for learning, growth, and development.

Data Privacy:

We prioritize your data security. We will only request confidential or sensitive information once you have been formally invited for an interview or have accepted a verbal offer, at which point we conduct background checks. We will clearly explain what information we need and why, with any requests coming from a trusted Lloyds Banking Group representative.

Our Values:

We are committed to creating a values-driven culture and building a workforce that reflects the diversity of our customers and communities. Together, we are fostering a truly inclusive workplace where all colleagues have the opportunity to make a meaningful difference.

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