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Marketing Manager for Product Launches
2 months ago
Exciting Career Opportunity - Product Marketing Manager
Location: Flexible within the UK
Join OpSec Security, a leading entity in brand protection, collaborating with renowned brands and governmental bodies globally. Our cutting-edge solutions shield brands from counterfeiting, digital threats, and reputational harm, while enhancing brand equity through licensing and consumer interaction. We are in a phase of rapid expansion and are on the lookout for exceptional product marketing professionals.
Position Overview
The Product Marketing Manager is integral to the successful introduction of our products and services into the marketplace. This role entails designing and implementing marketing strategies to promote our offerings, articulate our solutions, and solidify our brand presence. Focusing on specific product categories and industry segments, the manager will work closely with product management and sales teams to create compelling brand narratives. Given the dynamic nature of our product range, orchestrating effective product launches for ongoing commercial achievement is a crucial responsibility.
Key Responsibilities
- Collaborate with product managers to coordinate and develop external communications for new market offerings, highlighting essential selling points and customer advantages.
- Design, execute, and oversee product marketing initiatives, including launches, events, thought leadership, and public relations efforts.
- Establish and maintain a marketing campaign calendar and related activities, ensuring alignment with sales and product teams.
- Supervise the development of sales materials and collateral, prioritizing tasks with sales and product teams while overseeing content marketing deliverables.
- Engage with internal and external stakeholders to guarantee successful participation in marketing campaigns.
- Drive thought leadership projects to position OpSec within product markets and align with prevailing industry trends.
Required Skills and Experience
- A minimum of 5 years of experience in brand or product marketing, demonstrating strong foundational marketing skills.
- Experience in B2B environments, particularly within brand services.
- Proficient in project management, budgeting, and effective communication with stakeholders.
- Strong organizational skills with the ability to collaborate across various functions.
- A strategic mindset capable of formulating clear propositions and messaging.
- Familiarity with events, digital marketing, and the creation of marketing collateral.
- Experience collaborating with internal creative teams and external agencies.
Qualifications
- A degree in marketing, business, or equivalent qualifications.
- Experience with Pragmatic Marketing frameworks is preferred.
- Relevant certifications in project management or marketing communications are advantageous.
Benefits
OpSec Security provides competitive benefits tailored to regional needs. Employees can take advantage of wellness initiatives, volunteer opportunities, team-building events, and professional development programs. We are committed to diversity and offer equal employment opportunities to all candidates.
We appreciate all applications; however, only qualified candidates will be contacted.
