Product Launch Manager

3 weeks ago


London, Greater London, United Kingdom Lorien Full time

At Lorien, we are seeking a Product Launch Manager to define, launch, and drive the performance of our product range in the UK through new digital sales B2B & B2C processes.

Key Responsibilities:
  • Manage the 360 launch and animation of new products, including digital sales processes, direct online B2C and B2B, and market introduction.
  • Drive product performance through the Pro+ Network, including sale lead conversion and mystery shop programs.
  • Develop new digital product-to-market processes for the launch of new products.
  • Combine PR and MarCom actions to develop the brand and unique product offer, including new partnerships, brand associations, and activations.
  • Set up vehicle pricing and evaluate the competitive position, regularly tracking market and competitor activity to maximize performance.
  • Manage the sales marketing cycle process introduction for new products.
  • Ensure the accuracy of product information and timely communication of this data internally and to third parties.
  • Create sales tools for the dealer network to highlight product advantages and achieve KPIs.
Indirect KPIs:
  1. Online Sales Penetration.


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