Product Launch Strategist

3 weeks ago

London, Greater London, United Kingdom Thredd Full time

About the Product Commercialisation Manager Role

The Product Commercialisation Manager will play a pivotal role in ensuring a product's successful entry into the market and its sustained performance post-launch. Working closely with our internal enablement teams and Product Managers, you will bridge the gap between product development and market launch.

As a Product Commercialisation Manager, you will be responsible for translating our product innovation into market success, driving revenue growth and establishing a strong market presence. You will articulate our entire suite of new product capabilities so that all internal teams are aligned on new product functionality.

Key Responsibilities

  • Develop and execute the product commercialisation plan, aligning with business objectives
  • Define product positioning and message to differentiate our products in the market
  • Develop comprehensive launch plans, including timelines, budgets and resource allocation
  • Identify and develop appropriate distribution channels to maximise and reach sales
  • Manage the budget and resources for product commercialisation activities
  • Ensure clear and consistent communication with internal stakeholders about product launch status and issues
  • Manage relationships with external partners, vendors and customers to facilitate smooth product introduction and adoption
  • Conduct and analyse market research to understand customer needs, market trends and competitive landscape
  • Develop sales tools, training and support materials to equip the sales team
  • Collect and analyse post-launch feedback from customers and sales teams
  • Monitor product performance and adjust strategies as needed based on feedback
  • Implement improvements based on performance data and feedback to enhance product performance and customer satisfaction
  • Collaborate cross-functionally with teams such as product development, marketing and sales to align strategies and ensure cohesive execution

Requirements

  • The ability to develop and implement comprehensive go-to-market strategies
  • Strong project management skills to handle complex launch plans and co-ordinate cross-functional activities
  • Strong analytical skills to assess market conditions, performance metrics and customer feedback
  • Excellent verbal and written communication skills for effective stakeholder management and marketing messaging
  • Flexibility to adapt strategies based on market dynamics and feedback
  • The ability to lead cross-functional teams and influence decision-making processes

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