Product Launch Strategist

4 weeks ago


London, Greater London, United Kingdom Thredd Full time
About the Product Commercialisation Manager Role

The Product Commercialisation Manager will play a pivotal role in bridging the gap between product development and market launch at Thredd, a leading FinTech company. This role requires a strong understanding of product innovation and market dynamics to drive revenue growth and establish a strong market presence.

The Product Commercialisation Manager will be responsible for developing and executing comprehensive go-to-market strategies, ensuring delivery of robust product outlines, and managing the budget and resources for product commercialisation activities.

This role requires strong project management skills, analytical skills, and excellent communication skills to effectively manage stakeholders and drive market success.

Key Responsibilities
  • Develop and execute go-to-market strategies to drive revenue growth and establish a strong market presence
  • Ensure delivery of robust product outlines to support sales and drive stronger alignment on product capabilities
  • Manage the budget and resources for product commercialisation activities
  • Develop and execute comprehensive launch plans, aligning with business objectives
  • Define product positioning and message to differentiate our products in the market
  • Develop sales tools, training, and support materials to equip the sales team
  • Collect and analyse post-launch feedback from customers and sales teams
  • Monitor product performance and adjust strategies as needed based on feedback
Requirements
  • Strong project management skills to handle complex launch plans and co-ordinate cross-functional activities
  • Strong analytical skills to assess market conditions, performance metrics, and customer feedback
  • Excellent verbal and written communication skills for effective stakeholder management and marketing messaging
  • Flexibility to adapt strategies based on market dynamics and feedback
  • Ability to lead cross-functional teams and influence decision-making processes


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