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Product Launch Strategist
1 month ago
Product Launch Strategist
We are seeking a Product Launch Strategist to bridge the gap between product development and market launch at Thredd, formerly Global Processing Services. Our company sits at the heart of the global payments revolution, processing billions of transactions annually across 44 countries for the world's leading FinTechs, digital banks, and embedded finance providers.
About the Role
The Product Launch Strategist will be responsible for ensuring a product's successful entry into the market and its sustained performance post-launch. This involves working closely with our internal enablement teams and Product Managers to develop and implement comprehensive go-to-market strategies.
Key Responsibilities
- Ensuring delivery of a robust outline of new products, features, and pricing to support sales and drive stronger alignment on product capabilities
- Developing and executing the product commercialisation plan, aligning with business objectives
- Defining product positioning and message to differentiate our products in the market
- Developing comprehensive launch plans, including timelines, budgets, and resource allocation
- Identifying and developing appropriate distribution channels to maximise sales
- Managing the budget and resources for product commercialisation activities
- Ensuring clear and consistent communication with internal stakeholders about product launch status and issues
- Managing relationships with external partners, vendors, and customers to facilitate smooth product introduction and adoption
- Conducting and analysing market research to understand customer needs, market trends, and competitive landscape
- Developing sales tools, training, and support materials to equip the sales team
- Collecting and analysing post-launch feedback from customers and sales teams
- Monitoring product performance and adjusting strategies as needed based on feedback
- Implementing improvements based on performance data and feedback to enhance product performance and customer satisfaction
- Collaborating cross-functionally with teams such as product development, marketing, and sales to align strategies and ensure cohesive execution
Requirements
- The ability to develop and implement comprehensive go-to-market strategies
- Strong project management skills to handle complex launch plans and co-ordinate cross-functional activities
- Strong analytical skills to assess market conditions, performance metrics, and customer feedback
- Excellent verbal and written communication skills for effective stakeholder management and marketing messaging
- Flexibility to adapt strategies based on market dynamics and feedback
- The ability to lead cross-functional teams and influence decision-making processes