CRM Fan Data

3 months ago

Manchester, United Kingdom Manchester United Full time

**Purpose**:
The CRM Fan Data & Communication Coordinator reporting to the Head of CRM will work to build, implement, enhance and optimise our venue fan communications, delivering the best digital experiences to our global fanbase driving significant engagement and revenue growth delivering effective customer value management.

***The Role**:

- Work collaboratively with all areas of the club (venue, media, commercial partners) ensuring the fan is at the centre of our focus.
- Develop a strong understanding of the CRM database structure and capabilities ensuring personalisation data points are maintained and accurately utilised within cross channel journeys & automations delivering and maximising the best experiences for our fans
- Develop, maintain and enhance targeted data selections for personalised campaigns.
- Build relationships and work collaboratively with the CRM Reporting & Insights Executive to evaluate, analyse and optimise all journeys & automations.
- Working with venue team to deliver on operational communication needs.
- Copy creation for fan led content

**The Person**:

- Experience building, maintaining and optimising campaigns - preferably with Braze
- A history of using mobile marketing platforms (such as Airship)
- A solid understanding of technical CRM platforms and capabilities
- Sold Data skills and manipulation of data in Microsoft Excel
- Experience of developing campaigns using HTML
- A solid understanding of test and learn methodologies
- High attention to detail
- Creative copyrighting skills
- Self-starter and growth mindset with an ability to challenge the status quo.
- Collaborative team player with excellent influence and interpersonal skills to create strong working relationships.
- Ability to think both strategically and operationally, delivering the day to day while shaping future direction.
- Great analytical skills, commercially savvy and solution focused.
- Adaptable, flexible and resilient.

**We recognise the importance of safeguarding children and adults at risk at Manchester United, as part of this commitment this post is required to have a Disclosure and Barring Service check at the appropriate level, as well as full reference history.**

**Manchester United is an equal-opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunities to applicants and employees without regard to background, ethnicity, race, colour, religion, age, sex, sexual orientation, gender identity/expression, national origin, protected veteran status, disability status or other legally protected characteristics.**
**Manchester United Football Club are proud to be a signatory of the Armed Forces Covenant, supporting the armed forces community to transition into careers outside of the armed forces.**
*

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