Digital CRM Manager
2 weeks ago
Working on the company wide CRM roadmap championing Digital channels
- Own & drive Digital CRM channel - develop the CRM Lifecycle strategy to drive customer loyalty and retention.
- Delivering insights to senior stakeholders and telling a story with data
- Develop a digital data capture strategy for the brand - utilising lead generation advertising, e-receipts etc.
- Develop Customer segmentation, utilising customer data
- Work closely with other internal teams in the business including eMerchandising, IS&T, Comms and Marketing teams.
- Works on insights projects e.g. reporting on customer journey analysis, loyalty, segmentation, propensity and attribution
**Your Talent**:
- Ecommerce background - Retail, Fashion, Accessories, Beauty, Lifestyle
- Strong Salesforce knowledge
- Comfortable with databases, data manipulation
- Experience in editing and manipulating HTML
- Familiar with analysis, analytical tools, researching and insight reporting
- Experience working in a hands-on environment
- Able to work effectively with others and independently
- Good working knowledge of data analysis and segmentation
- Numerous years of hands-on experience with Google Analytics, Salesforce and Adobe
- Experience in accelerating delivery and implementation of CRM systems in a successful CRM team
- Ability to collect and analyse data.
- Confident, cross-functional collaborator, good communication skills, excellent project management skills, creative skills, and a process-focused aptitude
- Outcome focused and able to drive lasting change
- Ability to manage key stakeholders and forge relationships
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